Tom Rinks: Taco Bell collaborated with creators for 18 months before ghosting
Tom Rinks · Sun Bum: Tom Rinks · Mar 27, 2023 · at 23:33
Tom Rinks, creator of Psycho Chihuahua and founder of Sun Bum, describes pitching and developing creative campaign concepts directly with Taco Bell brand executives.
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“And we worked with them for 18 months. We were on the calendar of when it was going to happen. They were planning on testing it.”
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