Tom Rinks: Creativity fails in business unless you can sell your ideas
Tom Rinks · Sun Bum: Tom Rinks · Mar 27, 2023 · at 5:28
Tom Rinks, founder of Sun Bum, explains the sales mindset he developed while working retail at Art Van Furniture before launching consumer brands.
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“There's a, I think his name's Ogilvy. Ogilvy and Mathers, he's like the father of marketing, I believe. He said something like, you know, in the modern world, you could be as creative as you want, but unless you know how to sell, you're just not going to make it. You know, you have to be able to sell your ideas.”
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