Supergoop!
also referred to as: supergoop
includes Supergoop! Sunscreen Swipes
12 statements across 2 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement Jun 8, 2020 by Holly Thaggard · said 47 times in 7 episodes since 2020 · across every show →
Mentions by year, the whole family
brought up most by Guy Raz (27), Holly Thaggard (20)
tap a year for its mentions
2026 1 mention in 1 episode
2024 13 mentions in 3 episodes 4 per episode
2020 33 mentions in 3 episodes 11 per episode
Everything said about Supergoop!, oldest first
Jun 8, 2020 positive
Jun 8, 2020 bullish
Jun 8, 2020 positive
Jun 8, 2020 neutral
Jun 8, 2020
Jun 8, 2020 neutral
Category creators must sell the fundamental problem before selling their brand
“I'm dealing with a category where we actually have to convince people why they need to wear SPF, and then why Supergoop, so, you know, I often say, like, imagine I was having lunch with the founders of MZ Wallace, which is a handbag brand, and I said, you know…”
Jun 8, 2020
A PR executive pitched Supergoop a $72,000 six-month seasonal contract
“She pitched me on a six-month contract that would go from January to June, and she felt in that time we could, in January, hit the long leads to make sure we were in the April-May books, and she would charge us 12,000 dollars a month, but only six months out o…”
Jun 8, 2020
Aug 15, 2024 positive
Thaggard: Brand websites should prioritize consumer education over DTC sales conversion
“It's the place the consumer goes to learn more about their brand. They may never even purchase from your website. The goal of the website is not to end a purchase. Well, I mean, I think our DTC business is probably a good chunk of our overall business, but our…”
Aug 15, 2024
Thaggard: Supergoop! founder personally restocked retail shelves from her bag
“I had created these sunscreen swipes, and apparently the swipes were a huge hit. So I would go around to stores during that period, and, ah, the swipes were always gone. They were just wiped off the shelf. But the problem was I knew that my sales couldn't be g…”
Aug 15, 2024 positive
Aug 15, 2024
Thaggard: Brands fail when trying to target everyone at once
“Identifying who that consumer is on a timeline is, is really important because obviously everyone has skin. It's our body's largest organ and you could go after the world, but you can't do that in a really powerful way if you're targeting everyone at the same …”