Supergoop founder Holly Thaggard discusses early organic high-profile brand placement opportunities following their Barney's launch.
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“I know we got a call once from Elon Musk's team to put Supergoop into all of his roadsters that were taking a press tour down the BCH or something”
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The skin cancer epidemic stemmed from a lack of SPF education
“It wasn't a shortage of SPF products in the country that were causing the epidemic. It was a lack of education around the importance of wearing SPF Every single day.”
Mass sunscreen brands relied on oxybenzone purely to keep costs down
“What I learned was oxybenzone is not the only way, it's the most inexpensive way. And again, going back to most SPF was a mass product, and mass products are, you know, as inexpensive as possible. It turned out that there was a counterpart, avabenzone, that co…”
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