Supergoop founder Holly Thaggard discusses the underlying problem she identified before launching her sunscreen brand.
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“It wasn't a shortage of SPF products in the country that were causing the epidemic. It was a lack of education around the importance of wearing SPF Every single day.”
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More from Holly Thaggard
Insight
Thaggard: Brand websites should prioritize consumer education over DTC sales conversion
“It's the place the consumer goes to learn more about their brand. They may never even purchase from your website. The goal of the website is not to end a purchase. Well, I mean, I think our DTC business is probably a good chunk of our overall business, but our…”
Holly ThaggardAug 15, 2024▶ 16:21Advice Line with Holly Thaggard of Supergoop!
Insight
Thaggard: Brands fail when trying to target everyone at once
“Identifying who that consumer is on a timeline is, is really important because obviously everyone has skin. It's our body's largest organ and you could go after the world, but you can't do that in a really powerful way if you're targeting everyone at the same …”
Holly ThaggardAug 15, 2024▶ 24:03Advice Line with Holly Thaggard of Supergoop!
AssertionContradicted
In 2005, every US chemical sunscreen relied on oxybenzone
“What I also found is that every single chemical formula in the country relied on oxybenzone for its efficacy.”
Mass sunscreen brands relied on oxybenzone purely to keep costs down
“What I learned was oxybenzone is not the only way, it's the most inexpensive way. And again, going back to most SPF was a mass product, and mass products are, you know, as inexpensive as possible. It turned out that there was a counterpart, avabenzone, that co…”
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