Supergoop!
company on 1 show · 12 statements across 2 episodes · said 43 times in 7 episodes since 2020
Mentions by year, every show
tap a year for its mentions
How I Built This 43
2026 1 mention in 1 episode
2024 13 mentions in 3 episodes 4 per episode
2020 29 mentions in 3 episodes 10 per episode
every mention on every show, scene by scene, with the transcript →
12 statements about Supergoop!, every show
Thaggard: Supergoop! founder personally restocked retail shelves from her bag
“I had created these sunscreen swipes, and apparently the swipes were a huge hit. So I would go around to stores during that period, and, ah, the swipes were always gone. They were just wiped off the shelf. But the problem was I knew that my sales couldn't be g…”
Thaggard: Brands fail when trying to target everyone at once
“Identifying who that consumer is on a timeline is, is really important because obviously everyone has skin. It's our body's largest organ and you could go after the world, but you can't do that in a really powerful way if you're targeting everyone at the same …”
Thaggard: Brand websites should prioritize consumer education over DTC sales conversion
“It's the place the consumer goes to learn more about their brand. They may never even purchase from your website. The goal of the website is not to end a purchase. Well, I mean, I think our DTC business is probably a good chunk of our overall business, but our…”
Holly Thaggard: 26 US States Now Allow Sunscreen in Schools
“We're up to, I think, 26 states that now allow SPF in schools for the, Reason of protecting our youth skin, our body's largest organ”
Supergoop achieved profitability in 2019 and double-digit margins in 2020
“Well, fortunately, twenty-nineteen for Supergoop was our year to get to profitability and double-digit profitability this year.”
Category creators must sell the fundamental problem before selling their brand
“I'm dealing with a category where we actually have to convince people why they need to wear SPF, and then why Supergoop, so, you know, I often say, like, imagine I was having lunch with the founders of MZ Wallace, which is a handbag brand, and I said, you know…”
Supergoop launched across all Sephora stores and 47 Nordstrom locations
“We launched in 47 stores. So I had full distribution in Sephora and 47 Nordstroms”
Thaggard's brother made an initial $750,000 investment in Supergoop
“And he put in initially 750,000 dollars.”
Supergoop's early PR campaign pushed revenue from $45,000 to $600,000
“My revenue went from 45 to, I know, a 150 to, I think, 600.”
Elon Musk's team requested Supergoop for a Tesla Roadster press tour
“I know we got a call once from Elon Musk's team to put Supergoop into all of his roadsters that were taking a press tour down the BCH or something”
A PR executive pitched Supergoop a $72,000 six-month seasonal contract
“She pitched me on a six-month contract that would go from January to June, and she felt in that time we could, in January, hit the long leads to make sure we were in the April-May books, and she would charge us 12,000 dollars a month, but only six months out o…”