Springfree Trampoline

31 statements across 3 episodes · 9 bullish · 5 bearish · 3 people on the record · first statement Apr 1, 2019 by Steve Holmes · said 54 times in 4 episodes since 2019 · across every show →

Mentions by year

brought up most by Guy Raz (33), Steve Holmes (10), Keith Alexander (7)

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2021 17 mentions in 1 episode
2020 7 mentions in 1 episode
2019 20 mentions in 1 episode

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Everything said about Springfree Trampoline, oldest first

Apr 1, 2019
Disclosure
Holmes: Springfree Trampoline Sells Approximately 30,000 Units Annually
“You know, we look at, you know, our probably 30,000 is our annual volume, and we build our business model around that.”
Steve Holmes Apr 1, 2019 ▶ 51:34 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019
Disclosure
Holmes: Costco Represented 90% of Springfree's Distribution Prior to 2007
“Virtually in, in the northern hemisphere and are only. We were selling direct in places where we could, but they were basically 90% of our distribution.”
Steve Holmes Apr 1, 2019 ▶ 41:39 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019
Disclosure
Holmes: Springfree Sold Initial Canadian Units at a Loss to Test Demand
“It was more than that. We were losing money on every product. We had to do that to find out if we could create a market.”
Steve Holmes Apr 1, 2019 ▶ 37:27 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019
Disclosure
Holmes: Springfree Invested $7M in Manufacturing and Raised $3M in Debt
“We probably invested maybe five to seven million dollars in the factory construction and then a couple more million in some other stores. And I think we had a debt raise of about, at the time, three million dollars.”
Steve Holmes Apr 1, 2019 ▶ 49:30 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019
Assertion Not checkable as stated
Holmes: Early Springfree Trampolines Cost About $1,450 Each to Manufacture
“They were costing about 1400 and 50 dollars To make one.”
Steve Holmes Apr 1, 2019 ▶ 38:09 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019
Assertion Not checkable as stated
Holmes: Acquiring the Springfree Trampoline Patent Cost Close to $1 Million
“To buy everything when everything was all said and done and all the settlements at the university, I think it was probably close to that, yes.”
Steve Holmes Apr 1, 2019 ▶ 31:27 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019 negative
Opinion
Alexander: Traditional Trampolines Are Dangerous Due to Steel Frames and Springs
“Traditional trampoline has got a steel bar around the outside edge and springs right beside it, and then the mat that you jump on in the middle, and I can see that it's dangerous because the accident rates have gone up, and it's pretty obvious. You give this n…”
Keith Alexander Apr 1, 2019 ▶ 12:01 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019
Disclosure
Holmes: Springfree Kept Proprietary Parts Local While Moving Steel to China
“Even to this day, most of the original Manufacturing components, the rods and the net material that we use, we're using the exact same manufacturing partners. They've come a long way, the whole way through the whole journey. We've never deviated from that, but…”
Steve Holmes Apr 1, 2019 ▶ 39:08 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019
Assertion Not checkable as stated
Holmes: 50% of Early Sales Came From Word-of-Mouth Customer Referrals
“If a spring-free customer has a spring-free trampoline, if a parent who says, well, I really don't like trampolines, they'll sell it for me to other friends and neighbors, and 50% of our sales came from our customers.”
Steve Holmes Apr 1, 2019 ▶ 45:18 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019 positive
Assertion Partly supported
Holmes: Springfree Trampoline Design Eliminates 90% of Product-Related Injuries
“Keith started writing research papers, and of measuring our statistics, and we were going, you know, we remove 90% of the product related injuries. So he's taken, his design has removed 90%”
Steve Holmes Apr 1, 2019 ▶ 50:23 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019
Assertion Not checkable as stated
Holmes: Springfree Spent an Entire Year Developing Its Safety Enclosure
“So we didn't sell any products, we didn't make any products, we just spent a year building an enclosure for the Spring Free Enclosure.”
Steve Holmes Apr 1, 2019 ▶ 33:34 Springfree Trampoline: Keith Alexander & Steve Holmes
Apr 1, 2019 positive
Insight
Alexander: Angling Fiberglass Rods at 45 Degrees Prevents Trampoline Impalement
“These things are sticking straight up, and if you're on a trampoline on the top, and you fell on it, because they're vertical, if you fell right on the edge, you could impale yourself on them. So what if we laid them over so that they're 45 degrees? Then if yo…”
Keith Alexander Apr 1, 2019 ▶ 17:29 Springfree Trampoline: Keith Alexander & Steve Holmes
May 9, 2020 negative
Disclosure
Holmes: Springfree dropped major retailers attempting to enforce 180-day payment terms.
“So we cut out almost all of our big retailers. We had a big retailer right at the start who sent us a notice and say, we, we're in 90 day terms with them. And they sent us a note and said, we're going to a 180 day terms. And we said, have a nice day. You're no…”
Steve Holmes May 9, 2020 ▶ 15:21 How I Built Resilience: Live with Stewart Butterfield and Steve Holmes
May 9, 2020 positive
Assertion Not checkable as stated
Holmes: Springfree redeployed retail staff to field 700 to 800 calls daily
“So when our retail stores shut down, those people stepped up, they got on the phone, We were running, you know, seven, 800 calls a day, not missing one of them.”
Steve Holmes May 9, 2020 ▶ 17:03 How I Built Resilience: Live with Stewart Butterfield and Steve Holmes
May 9, 2020 bullish
Assertion Not checkable as stated
Holmes: Springfree Trampoline saw a 300% demand surge during COVID lockdowns.
“300%.”
Steve Holmes May 9, 2020 ▶ 13:28 How I Built Resilience: Live with Stewart Butterfield and Steve Holmes
Aug 30, 2021 neutral
Assertion Not checkable as stated
Holmes: Springfree kept proprietary rod manufacturing original while moving assembly to China
“Even to this day, most of the original Manufacturing components, the rods and the net material that we use, we are using the exact same manufacturing partners. They've come a long way, the whole way through the whole journey. We've never deviated from that, bu…”
Steve Holmes Aug 30, 2021 ▶ 39:06 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021
Assertion Not checkable as stated
Holmes: Springfree invested $5M to build its own factory in China
“And we skipped apart guy, which is in 2008, we decided to build our own factory in China because we weren't satisfied with the quality. So I invested about five million dollars in building a Chinese factory.”
Steve Holmes Aug 30, 2021 ▶ 42:57 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 positive
Assertion Supported
Springfree's Redesign Eliminated 90% of Product-Related Trampoline Injuries
“Keith started writing research papers, and of measuring our statistics, and we were going, you know, we remove 90% of the product related injuries. So he's taken, his design has removed 90%”
Steve Holmes Aug 30, 2021 ▶ 50:08 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 negative
Disclosure
Springfree Lost Money on Every Initial Unit Sold at $999
“We were losing money on every product. We had to do that to find out if we could create a market.”
Steve Holmes Aug 30, 2021 ▶ 37:27 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 negative
Assertion Not checkable as stated
Alexander: University deemed trampoline prototype not market ready, requiring up to $100K
“They had a look at it, and they said, this is not market ready. You need another 50,000, 100,000 dollars to make it market ready, and then they went away.”
Keith Alexander Aug 30, 2021 ▶ 23:06 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 positive
Assertion Not checkable as stated
Holmes: Costco placed an order for 3,265 Springfree trampolines in 2005
“Worked out to be about 3265 pieces in oh five.”
Steve Holmes Aug 30, 2021 ▶ 40:04 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021
Assertion Not checkable as stated
Alexander: Material costs for early inflatable trampoline prototype were about $800
“Number one, the material cost for that was about 800 dollars. Back at that time. Just the material costs. So there's no manufacturing in that at all.”
Keith Alexander Aug 30, 2021 ▶ 14:36 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 negative
Assertion Not checkable as stated
Holmes: Early Springfree trampolines cost $1,450 each to manufacture in New Zealand
“They were costing about 1450 dollars. To make one.”
Steve Holmes Aug 30, 2021 ▶ 38:07 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 positive
Assertion Supported
Springfree Has Sold Nearly 500,000 Trampolines Globally Since Launch
“And according to the company, since its launch, Springfree has sold nearly half a million trampolines worldwide.”
Guy Raz Aug 30, 2021 ▶ 54:50 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 neutral
Assertion Not checkable as stated
Holmes: Costco accounted for basically 90% of Springfree's Northern Hemisphere distribution
“Virtually in, in the northern hemisphere and our only. We were selling direct in places where we could, but they were basically 90% of our distribution.”
Steve Holmes Aug 30, 2021 ▶ 41:35 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 positive
Assertion Not publicly verifiable
Costco Canada Placed Springfree's First Commercial Order
“We got one important order by Costco Canada.”
Steve Holmes Aug 30, 2021 ▶ 36:01 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021
Disclosure
Holmes: Springfree sells around 30,000 trampolines annually
“We look at, you know, our probably 30,000 is our annual volume, and we build our business model around that.”
Steve Holmes Aug 30, 2021 ▶ 51:20 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 positive
Assertion Not checkable as stated
Holmes: 50% of Springfree Trampoline sales came from customer word-of-mouth
“If a spring-free customer has a spring-free trampoline, if a parent who says, well, I really don't like trampolines, they'll sell it for me to other friends and neighbors, and 50% of our sales came from our customers.”
Steve Holmes Aug 30, 2021 ▶ 45:11 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021
Assertion Not publicly verifiable
Costco Canada's Initial Springfree Trial Order Was 400 Units
“The first order was 400 pieces on a trial.”
Steve Holmes Aug 30, 2021 ▶ 36:21 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021
Insight
Alexander: Angling flexible trampoline rods at 45 degrees prevents impalement on impact
“These things are sticking straight up, and if you're on a trampoline on the top, and you fell on it, because they're vertical, if you fell right on the edge, you can impale yourself on them. So what if we laid them over so that they're 45 degrees? Then if you …”
Keith Alexander Aug 30, 2021 ▶ 17:36 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Aug 30, 2021 neutral
Assertion Not checkable as stated
Holmes: Springfree paused sales for a year to develop soft enclosure
“So we didn't sell any products. We didn't make any products. We just spent a year building an enclosure for the spring.”
Steve Holmes Aug 30, 2021 ▶ 33:33 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
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