SmartSweets

“That manufacturer took the recipe and ended up going on to launch a product themselves,”

“Three minutes after the segment airs, I get an email from the global candy buyer at Whole Foods saying, hey, would you be interested in a global candy launch with Whole Foods? And I call Beth, and I'm like, I just got a spam email, but that would be amazing if…”

“I had probably at that point around 8000 dollars from just saving since I was starting at McDonald's back when I was in my early teen years.”

“So everyone had equity in the company, but Those first five people, they all had at least one percent.”

“Once they supported me we closed the round in two weeks. And had a really clear philosophy about this is common shares, so there was never any preferred shares, and that was it, and we didn't share financials or anything beyond just like the four page deck tha…”

“Coming up in 2020, we crossed over the hundred million mark in revenue”

“I basically wasn't for the first year, and then I paid her 30 grand and gave her equity.”

“When Whole Foods, when we're like, okay, we're doing a national launch with them, simultaneously, at the same time, the first manufacturer that we had, sketchy things start happening. There's metal that's starting to be found in some bags. There's I get a call…”

“So, I always felt clear that e-com, I think for us, was going to be a surprise and delight, but that candy is an impulse purchase, and People are gonna wanna have a sweet tooth and pick up the bag in store.”

“They all offered a deal at double the valuation I had gone in there for. On air, I had accepted a deal. Off air, chose not to go through with it, just because it didn't make sense anymore.”

“Almost every vertical by then There had been innovation. In the ice cream aisle, Halo Top Creamery was blowing up at that time. In chips, there were all sorts of things, but nobody was innovating in Canada. It was the same thing that we were enjoying that our …”

“Like, the notion of, you know, three seconds or less consumers have to understand what you're Doing and be compelled enough to pick it up off shelf.”

“We would often not message the brand's pages or the founders, but we would message, like, the director of marketing, the director of finance, the director of ops.”

“It's like two to 300%, an increase from traditional candy on their shelves.”

“All candy manufacturers, their machinery needs sugar in order for the products to be able to be made because sugar is 99% of what is candy for it to run on the machine.”

“The thing that I had to do was to put up my Honda Fit, and I had to take out life insurance, and so the loan was tied to me personally, of course.”

“So across the board, we always had a twelve-hour response time for social media, whether it was DM, in our comments, hashtags, posting photos of smart suites. When we came to emails, it was 24 hours.”

“That year, a year and a half after you launched, you sold 11 and a half million US dollars worth of product”