SmartSweets, every mention
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tap a year for its mentions
every year anyone Tara Bosch 23Guy Raz 7Paige Say 2Gabi Lewis 1
Verbatim, from the transcripts: the passages where SmartSweets comes up
SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed
Advice Line with Randy Hetrick of TRX
SmartSweets: Tara Bosch
- ▶ 1:32 Guy Raz I'm Guy Raz, and on the show today, how Tara Bosch built and sold her three hundred and sixty million dollar business, Smart Suites, in just five years. 2 times in the scene
- ▶ 17:11 Tara Bosch It'd be a really great thing for you to do, and at the same time, I had just had this conversation with her, where she had shared with me, um, that she regretted having so much excess sugar, and something was stirring in me, and the idea…
- ▶ 27:13 Tara Bosch So from day one in my kitchen recipe testing, I truly remember having such clarity in my mind that, you know, SmartSweets was the global leader in revolutionizing candy.
- ▶ 34:33 Guy Raz And does it look similar to what Smart Sweets looks like today?
- ▶ 35:13 Tara Bosch Were very significant for what would pique a manufacturer's interest, so it really focused on sharing the vision of what Smart Suites will be, what's in it for them, and this is happening in the candy industry, whether you move on it or…
- ▶ 38:02 Tara Bosch And that's what gave me the Smart Sweets evolution.
- ▶ 43:38 Tara Bosch They're going to make more money on smart sweets than they are traditional sugar, penny candy in a bag. 2 times in the scene
- ▶ 46:27 Tara Bosch And so, um, focused on those groups at the time, I changed my Instagram name to Smart Sweets 4 times in the scene
- ▶ 52:02 Tara Bosch So it was a couple months after that, a producer from Fox Business in New York reached out to me on Instagram, and she was like, hey, I'd love to do a feature on your story in Smart Suites.
- ▶ 1:01:10 Tara Bosch So across the board, we always had a twelve-hour response time for social media, whether it was DM, in our comments, hashtags, posting photos of smart suites. 4 times in the scene
- ▶ 1:05:19 Tara Bosch Yeah, and I think candy is such an emotional source of joy and comfort in those times, and so SmartSuites became something that was really an emotional support for some people through that time period. 6 times in the scene
- ▶ 1:11:39 Tara Bosch And I have such gratitude for, like, the exact same feeling I had when I got the idea for SmartSweets of, like, how am I so lucky to somehow have this idea to be in service of others in this way? 2 times in the scene
- ▶ 1:13:14 Guy Raz That's Tara Bosch, founder of SmartSweets.
Advice Line with Brett Schulman of CAVA
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
- ▶ 38:54 Gabi Lewis The cereal aisle five years ago looks pretty similar to the cereal aisle 25 years ago, and so we started asking people, why is nobody truly innovated in the cereal aisle, and why is nobody created, you know, at the time the references we…