A Fox Business segment directly triggered SmartSweets' Whole Foods US launch
Tara Bosch · SmartSweets: Tara Bosch · Aug 5, 2024 · at 52:17
Tara Bosch explains how SmartSweets broke into the United States retail market through an unexpected Whole Foods partnership.
0:00 / 0:32exact quote · 32.0s
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“Three minutes after the segment airs, I get an email from the global candy buyer at Whole Foods saying, hey, would you be interested in a global candy launch with Whole Foods? And I call Beth, and I'm like, I just got a spam email, but that would be amazing if that was real. Can you imagine if that was real? That would have been so cool. Reply to him, fully thinking this is spam, and it's not spam, and we ended up doing a global, it was our entrance to the USA National from day one, about eight months after that.”
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