Seth Goldman
25 statements across 4 episodes · 6 bullish · 2 bearish · 2 people on the record · first statement Jan 16, 2017 by Seth Goldman · said 19 times in 6 episodes since 2017 · across every show →
On the record as a speaker too: Seth Goldman's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Shazi Visram (12), Ethan Brown (4), Guy Raz (2), Chris Mann (1)
tap a year for its mentions
2022 6 mentions in 2 episodes 3 per episode
2020 7 mentions in 1 episode
2018 1 mention in 1 episode
2017 5 mentions in 2 episodes 3 per episode
Everything said about Seth Goldman, oldest first
Jan 16, 2017
Jan 16, 2017 positive
Jan 16, 2017
Goldman: Honest Tea recalled all product in 2003 over broken glass
“So in 2003 we had a delivery of glass that was faulty. And there were a lot of blisters in the glass. Literally, you could look at it and see little bubbles. And so we ran it on the production line, and the way the line works is that if it ever sees a defect i…”
Jan 16, 2017
Jan 16, 2017 positive
Goldman: Structuring founder equity to vest on valuation growth prevents dilution
“What if instead you started the founders at the same place as the other investors, and only when the company grows in value do the founders get more equity? And that's was, it was a reverse structure. And what that did was it helped as we grew and we raised mo…”
Jan 16, 2017 negative
Goldman: Avoiding VC money helped Honest Tea maintain control
“So a lot of entrepreneurs in the venture capital mode is basically they're incentivized to own more of the company. They're incentivized to exit quickly. And we didn't take that kind of money. And I'm very glad we didn't. I think that was a key piece that let …”
Jan 16, 2017
Goldman: Honest Tea brewed initial commercial batch using pool filter bags
“We ended up at a plant in Buffalo, New York that was making apple juice. Maybe it was a little down on its luck. It had some line time available, and they said, well, how are you gonna brew the tea leaves? And so we, Brought in these mesh bags, these large mes…”
Jan 16, 2017
Jan 16, 2017 neutral
Goldman: 1990s beverages had a gap between high-sugar and zero-calorie
“It was all a hundred calories per eight ounces, and so the difference was fizz or no fizz, color, you know, different names, different bottles, they were almost uniform in their taste profile, their sweetness profile, which was, you know, six or seven teaspoon…”
Jan 16, 2017
Goldman: Honest Tea CEO salary stayed under $100k for five years
“My first year salary was at 50,000. Literally, I took that 50,000 dollar check and it was even, it was tax inefficient because I invested in the company and then I paid myself. I don't think I got over a 100,000 and for, probably not for the first five years.”
Jan 16, 2017 positive
Goldman: Whole Foods bought 15,000 bottles after pitch using empty Snapple bottle
“When I met with the buyer and I, we poured out samples from the thermos, showed him my empty Snapple bottle.
[498] Guy Raz: With the Honesty Label on it?
[499] Seth Goldman: With the Honesty Label on it, of course.
[501] Seth Goldman: And he had said well, lo…”
Jun 11, 2018 neutral
Goldman: Yale SOM connection secured Honest Tea's first Whole Foods buyer meeting
“The marketing director at Whole Foods, or at that time it was called Freshfields Whole Foods, it was a mid-Atlantic. He was a graduate of the Yale School of Management as well. So he helped me get an appointment with the buyer.”
Jun 11, 2018
Jun 11, 2018
Jun 11, 2018 positive
Jun 11, 2018
Whole Foods ordered 15,000 bottles after Goldman pitched with a thermos
“When I met with the buyer and I, we, Poured out samples from the thermos, showed him my empty Snapple bottle. With the Honesty Label, of course. And he had said well, look, this sounds interesting. We'll give it a try. We'll take 15,000 bottles”
Jun 11, 2018 negative
Goldman: 1997 bottled drinks were uniformly high sugar or sugar-free
“It was all a hundred calories per eight ounces, and so the difference was fizz or no fizz, color, you know, different names, different bottles, they were almost uniform in their taste profile, their sweetness profile, which was, you know, six or seven teaspoon…”
Jun 11, 2018
Jun 11, 2018 positive
Goldman used value-triggered equity grants to prevent founder dilution during fundraising
“He said, but what if instead you started the founders at the same place as the other investors, and only when the company grows in value do the founders get more equity? And that's was, it was a reverse structure. And what that did was it helped as we grew and…”
Jun 11, 2018
Jun 11, 2018
Honest Tea brewed its first batches using large pool filter bags
“So we ended up at a plant in Buffalo, New York that was making apple juice. Maybe it was a little down on its luck. It had some line time available, and they said, well, how are you going to brew the tea leaves? And so we brought in these mesh bags, these larg…”
Jun 11, 2018 positive
Jan 20, 2020
Jan 20, 2020