Goldman: Whole Foods bought 15,000 bottles after pitch using empty Snapple bottle
Seth Goldman · Honest Tea: Seth Goldman · Jan 16, 2017 · at 8:06
Seth Goldman, co-founder of Honest Tea, recounts pitching Whole Foods for the first time before having commercial manufacturing or official packaging in place.
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“When I met with the buyer and I, we poured out samples from the thermos, showed him my empty Snapple bottle. [498] Guy Raz: With the Honesty Label on it? [499] Seth Goldman: With the Honesty Label on it, of course. [501] Seth Goldman: And he had said well, look, this sounds interesting. [504] Seth Goldman: We'll give it a try. [505] Seth Goldman: We'll take 15,000 bottles”
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