Renée Mauborgne
3 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Apr 4, 2024 by Renée Mauborgne · across every show →
On the record as a speaker too: Renée Mauborgne's record, appearances and statements → this page counts the times other people say the name.
Everything said about Renée Mauborgne, oldest first
Apr 4, 2024 positive
Apr 4, 2024 neutral
Mauborgne: Brand strength is determined entirely by price versus utility
“We would argue that your brand is determined by your price versus the utility that you offer. When my price versus utility that I offer is dramatic and I offer a leap in value at a reasonable price point, I automatically have brand, I Automatically get people …”
Apr 4, 2024 positive
Mauborgne: Strategy Should Focus on Creating New Markets, Not Just Competing
“If you look at what strategy historically has always been, it's been about how do you compete, how do you analyze an existing industry, benchmark the competition within it, and position yourself in that industry in order to succeed. So that was the one half, a…”