protein bar

2 statements across 1 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Feb 12, 2024 by Greg Sewitz · across every show →

Everything said about protein bar, oldest first

Feb 12, 2024
Insight
Sewitz: Novel food products succeed on taste and utility, not intellectual interest
“You also had to really convince them that it was going to taste good and also meet the nutritional needs they were looking for from a protein bar, because ultimately the product was going to live or die on whether people kept buying it for the use case that we…”
Greg Sewitz Feb 12, 2024 ▶ 20:07 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Feb 12, 2024 negative
Opinion
Lewis: Early protein bars were mostly candy bars masquerading as health food
“The main idea was that let's just create a protein bar that is legitimately good for you, unlike at the time what was mostly a sea of candy bars masquerading as health bars.”
Gabi Lewis Feb 12, 2024 ▶ 5:18 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
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