Protein Bar

“You also had to really convince them that it was going to taste good and also meet the nutritional needs they were looking for from a protein bar, because ultimately the product was going to live or die on whether people kept buying it for the use case that we…”

“The main idea was that let's just create a protein bar that is legitimately good for you, unlike at the time what was mostly a sea of candy bars masquerading as health bars.”