Philip Krim

12 statements across 1 episodes · 2 bullish · 3 bearish · 1 people on the record · first statement Jun 28, 2021 by Philip Krim · across every show →

On the record as a speaker too: Philip Krim's record, appearances and statements → this page counts the times other people say the name.

Everything said about Philip Krim, oldest first

Jun 28, 2021 neutral
Assertion Not checkable as stated
Krim: Pre-launch surveys showed consumers only recalled Ikea or Tempur-Pedic mattresses
“You know, even, even at this point in time, you asked most people, and we did this survey work before we started Casper, was what kind of bed do you sleep on? Almost no one could recall it, and if you could recall it was usually either Ikea or Tempur-Pedic”
Philip Krim Jun 28, 2021 ▶ 26:42 Casper: Philip Krim
Jun 28, 2021 negative
Disclosure
Krim: Dismissing the rapid influx of copycat mattress startups was a mistake
“It did, and it was way bigger of an onslaught of competition than, I think, certainly I could have ever imagined, and I think this is one of the things, looking back, that, you know, was a mistake on my part. I was kind of dismissive of competition in the earl…”
Philip Krim Jun 28, 2021 ▶ 55:04 Casper: Philip Krim
Jun 28, 2021 negative
Assertion Supported
Krim: Casper sued review sites over undisclosed advertiser payments, not negative reviews
“There are some companies and some sites out there, especially at the time when we were litigating against this, that did not represent themselves as being paid by these advertisers, and they represented themselves as independent and unbiased, and that just was…”
Philip Krim Jun 28, 2021 ▶ 1:01:18 Casper: Philip Krim
Jun 28, 2021 positive
Insight
Krim: Negative cash conversion cycle makes e-commerce capital-efficient to launch
“And then the nice thing about the model which was, It's true also for Casper when we started it is just a, it's a negative cash conversion, which is a fancy way of saying customers give you the money to buy the goods before you have to put the money out. So it…”
Philip Krim Jun 28, 2021 ▶ 7:58 Casper: Philip Krim
Jun 28, 2021
Disclosure
Krim: Made zero money from 2013 sale of first mattress startup
“No, I didn't walk away with any money.”
Philip Krim Jun 28, 2021 ▶ 15:27 Casper: Philip Krim
Jun 28, 2021
Assertion Not checkable as stated
Krim: Casper was the first company to brand the unboxing experience
“To my knowledge, we were the first to ever brand the unboxing experience, and so we put the stripes on the box on the exterior, and we put a tray on the interior.”
Philip Krim Jun 28, 2021 ▶ 37:55 Casper: Philip Krim
Jun 28, 2021 negative
Assertion Supported
Krim: Mattress makers renamed identical beds across stores to block comparison shopping
“Right, and that was one way that you couldn't price shop it. So it very well could be that Macy's is selling ABC mattress, and Sleepy's is selling XYZ mattress. Those could be the same mattress for all intents and purposes, but you would never know that becaus…”
Philip Krim Jun 28, 2021 ▶ 26:25 Casper: Philip Krim
Jun 28, 2021 bullish
Insight
Krim: Mattress businesses do not need repeat purchase frequency to make money
“You can make a lot of money selling mattresses. You don't need frequency.”
Philip Krim Jun 28, 2021 ▶ 31:34 Casper: Philip Krim
Jun 28, 2021 neutral
Assertion Partly supported
Krim: Early mattress giants drove online searches but lacked e-commerce
“Mattresses, I realized, like, they had big margins. It's also an industry that was very slow to embrace the internet. They were doing a lot of direct response advertising, you know, Tempur-Pedic, Sleep Number back then were growing their businesses through dir…”
Philip Krim Jun 28, 2021 ▶ 10:38 Casper: Philip Krim
Jun 28, 2021 neutral
Assertion Not checkable as stated
Krim: Casper financed the Sleepopolis acquisition but had no editorial control
“They wanted to buy this site, and we talked to them about financing that acquisition so that they could operate it, and they had complete, independent editorial control, and they ran their business. We were just a financing partner for them.”
Philip Krim Jun 28, 2021 ▶ 1:02:53 Casper: Philip Krim
Jun 28, 2021 neutral
Disclosure
Krim: Casper's 2020 IPO was driven by internal ambition, not VC pressure
“You know, we actually really didn't feel pressure from investors... It was really, I think, more self-imposed pressure to get public than anything.”
Philip Krim Jun 28, 2021 ▶ 1:07:10 Casper: Philip Krim
Jun 28, 2021
Assertion Partly supported
Krim: Average household shops for a mattress every two to three years
“The average household's in market every two to three years, because the average household has two to three mattresses.”
Philip Krim Jun 28, 2021 ▶ 31:22 Casper: Philip Krim
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