Krim: Dismissing the rapid influx of copycat mattress startups was a mistake
Philip Krim · Casper: Philip Krim · Jun 28, 2021 · at 55:04
Philip Krim, co-founder and CEO of direct-to-consumer mattress company Casper, reflects on the rapid emergence of bed-in-a-box competitors after Casper's launch.
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“It did, and it was way bigger of an onslaught of competition than, I think, certainly I could have ever imagined, and I think this is one of the things, looking back, that, you know, was a mistake on my part. I was kind of dismissive of competition in the early days.”
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