Krim: Casper sued review sites over undisclosed advertiser payments, not negative reviews
Philip Krim · Casper: Philip Krim · Jun 28, 2021 · at 1:01:18
Casper co-founder Philip Krim explains to Guy Raz why Casper pursued litigation against several mattress review websites.
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“There are some companies and some sites out there, especially at the time when we were litigating against this, that did not represent themselves as being paid by these advertisers, and they represented themselves as independent and unbiased, and that just wasn't reality, and so Not having proper disclosures is what we litigated about”
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