Ouidad
includes Ouidad Deep Treatment
4 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jul 8, 2024 by Ouidad Wise · said 24 times in 1 episodes since 2024 · across every show →
Mentions by year, the whole family
brought up most by Ouidad Wise (12), Guy Raz (12)
tap a year for its mentions
2024 24 mentions in 1 episode
Everything said about Ouidad, oldest first
Jul 8, 2024 negative
Ouidad Wise: Expanding niche hair SKUs fails without active consumer education
“And it took them Five years to understand in order for those extra SKUs to be sold, you couldn't just place them on the shelf. They had to be educated because they need to understand it, and you know, when you partner with an equity firm, they come in with the…”
Jul 8, 2024
Ouidad Wise banned staff from speaking to each other before clients
“Everything was catered around the customer. Every little detail was thought about how we serve them. How we weren't allowed to speak to each other in front of the clients. We did a lot of eye signals because it was their space. We weren't allowed to pass anyth…”
Jul 8, 2024
Ouidad grew early direct-response business via client catalogs and magazine ads
“We printed up a catalog for our own clients, and then once it started, we started making a little bit more money we can afford to advertise. We started advertising in back pages of magazines where they have that, like, small eighth of a page ad, and we used to…”
Jul 8, 2024 neutral
Ouidad Wise and husband chose salon over restaurant via coin toss
“And then finally we came up with the idea. We'll flip a coin. If it's heads, It's salon. If it's sales, it is actually a restaurant, and we swore to each other we won't put our hands behind our back, cross our fingers, none of that, be really fully committed, …”