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On Running, every mention

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every year anyone Guy Raz 51Caspar Coppetti 3Olivier Bernhard 1

Verbatim, from the transcripts: the passages where On Running comes up

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Advice Line with Shazi Visram of Happy Family Organics Jun 18, 2026 · 1 mention

  • ▶ 5:50 Guy Raz We've done several big shoe brands like On and Hoka on the show and a couple others, and I'm very familiar with barefoot running shoes.

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP Apr 2, 2026 · 2 mentions

  • ▶ 30:10 Guy Raz In addition to you, the face of this thing, you know, I think about on shoes, right? 2 times in the scene

HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza Feb 2, 2026 · 1 mention

  • ▶ 3:14 Guy Raz One of those brands was On, it's a story we told on this show back in twenty-twenty-four, and the other brand was Hoka, the subject of today's episode.

Hexclad: Danny Winer Apr 28, 2025 · 2 mentions

  • ▶ 1:06:05 Guy Raz A year or two ago about On Shoes, um, a brand that was founded by, you know, three Swiss guys, not very well known. 2 times in the scene

Advice Line with Angie Hicks of Angi Oct 31, 2024 · 1 mention

  • ▶ 15:41 Guy Raz The first is, I'm assuming that probably a number of the women in motocross are already sponsored by the Red Bulls of the world, but, but, you know, we did a story on On Shoes a couple months ago, and they grew that brand, but eventually…

On athletic shoes: Olivier Bernhard and Caspar Coppetti Jul 22, 2024 · 44 mentions

  • ▶ 1:30 Guy Raz I'm Guy Raz, and on the show today, how a few strips of garden hose inspired a new sneaker called On, and how its founders set out to make it the number one running shoe in the world. 6 times in the scene
  • ▶ 24:50 Guy Raz With, with, with like, garden hose springs on the bottom, or did it look more like what an on shoe looks like today? 2 times in the scene
  • ▶ 37:38 Caspar Coppetti It was like, well, that's pretty simple, maybe too simple, and that's how we became on.
  • ▶ 42:34 Caspar Coppetti Just another, you know, like, kind of plain vanilla, and Tilo came back with, with an on. 2 times in the scene
  • ▶ 48:23 Olivier Bernhard But again, I think, you know, why I'm saying this, it was the first experience where I was, I mean, I was told many times before in different locations that things are not possible, but I think it's so deeply ingrained nowadays in the…
  • ▶ 49:03 Guy Raz I, um, Kasper, I read something that you said about the company early on, and I, 4 times in the scene
  • ▶ 54:59 Guy Raz So it's 2013, and on sneakers are becoming popular among runners in Europe. 6 times in the scene
  • ▶ 59:20 Guy Raz He won wearing a pair of Vons. 12 times in the scene
  • ▶ 1:02:24 Guy Raz So he, but he was just wearing ons because he liked them or? 3 times in the scene
  • ▶ 1:08:41 Guy Raz I mean, this is a business that you had hoped to hit 10, fifteen million just a couple years, a few years before. 3 times in the scene
  • ▶ 1:11:38 Guy Raz I mean, you built, not just a brand, you built one of the biggest, now, um, icon, iconic Swiss brand, and you're coming from a country with Rolex and, you know, 2 times in the scene
  • ▶ 1:14:49 Guy Raz That's Casper Capetti and Olivier Bernhardt, co-founders, along with David Alleman, of On Running Shoes. 2 times in the scene

Advice Line with Maureen Kelly of Tarte Cosmetics May 30, 2024 · 1 mention

  • ▶ 16:03 Guy Raz Like, I think of, of On Shoes and Roger Federer, and like, you know, there are,

Advice Line with Gary Erickson of Clif Bar May 9, 2024 · 2 mentions

  • ▶ 14:47 Guy Raz They're going to want to know why this is better, and I, I think this, that having an athlete, having a, you know, I think like an Alex Honnold, or an outdoor person, you know, somebody, or Michaela Schifrin wearing the ski goggles, I'm… 2 times in the scene

Xero Shoes: Steven Sashen and Lena Phoenix Mar 13, 2023 · 1 mention

  • ▶ 2:43 Guy Raz And even though many of the big brands like Nike, On, and New Balance do make minimalist shoes, there are only a handful of brands dedicated entirely to them.
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