Nutpods

“And I was just incredulous because this particular investor that I really wanted to invest in our company, just something he said about still doubting us, even when we had built this multimillion dollar business online past five million dollars and still had d…”

“We are like, 36 employees, and we're the number one plant-based creamer in both the Natural Channel and Ecom Channel, number two for Milo.”

“And you did in 2019, you announced that you'd raised over thirty million dollars in a series B.”

“It's a joint venture between Mid-Ocean Capital and Pearl Rock.”

“We actually had a bankruptcy to our name as well. Guy Raz: So you couldn't get credit easily? Madeline Haydon: No, I could not get any credit. In fact, we started a company with those prepaid green dot credit cards, you know, the one where you give 500 dollars…”

“Just got to thinking about how I'm lactose intolerant, but then a concept like nutpods would actually work for all of these other different groups of people, including diabetic people or pre-diabetic people.”

“I didn't want family and friends because I didn't want the polite donations. I wanted like stranger people to tell me whether or not this was something that would resonate with them.”

“For the nine years that we've been in business, we've been profitable for five of them.”

“So one pilot trial would be about 25 to 30,000 dollars.”

“The only two options was soy, and so delicious, all coconut.”

“When you compare even our, you know, call it 42, like total raised, that is a fraction of what our competitors had raised. Whether or not it's Super Creamer or Ripple or Calafia, it takes a lot of money to go into the grocery store.”

“Circle Up out of San Francisco. And it would matchmake Investors, two vetted companies, and then these companies, you know, had a built-in angel network, and then in return, Circleup made a percentage off of what was raised, and so that really was our Series A…”

“And that was the first year that we were not profitable because I had to invest in a sales team and brokers and pay slotting fees.”

“So after three years of trying to talk to retailers into putting us psychographically where we should be, which is in the chilled dairy set, we ended up saying, fine, we will make a refrigerated product. And that was the unlock with Kroger.”

“And that vesting schedule is very important because you don't want to have an advisor that is not being responsive to you or not giving you value and then you've already given them equity and you can't take it back.”

“She put me in touch with someone who would put together my formula, which took two years.”

“Yeah, we ended up having about 28 different trials.”