Neiman Marcus

“Oh my gosh, that is the biggest mistake that entrepreneurs make. That is when the work begins.”

“And she said, I'm going to place an order, and I'm going to put it in seven stores and see how it goes.”

“Well, I went to Target, and I bought stands, you know, for envelopes, and I ran around the store and put them at every cash register, and everybody thought somebody else approved it, so they kept them there for a while.”

“I paid people, basically friends, to go buy the product and create a buzz about it because I was like, you know, I gotta have these things move off the shelf or the buyer's not gonna give me any more chance.”

“Either Neiman's or Saks, they were buying for two or three stores, and they said, we're going to buy for all of our stores. And that was 50 stores, or more than 50 stores, and that quadrupled our business.”

“They bought 56%.”

“Well, I went to Target, and I bought stands, you know, for envelopes. And I ran around the store and put them at every cash register, and everybody thought somebody else approved it, so they kept them there for a while.”

“Oh my gosh, that is the biggest mistake that entrepreneurs make. That is when the work begins.”

“First of all, I paid people basically friends to go buy the product and create a buzz about it because I was like, you know, I gotta have these things move off the shelf or the buyer's not gonna give me any more chance.”

“Either Neiman's or Saks, they were buying for two or three stores, and they said, we're going to buy for all of our stores. And that was 50 stores, or more than 50 stores, and that quadrupled our business.”

“They bought 56%.”

“We were beating Estee Lauder and Neiman Marcus at the time.”

“You can imagine we were renting current season designer inventory for five to 10% of the price at the exact same time that it was at Nordstrom and Neiman Marcus and Saks and Net-a-Porter for sale.”

“The second person I cold called was the president of Neiman Marcus. And I decided that I would go straight into kind of the belly of the beast, the person who was most likely to destroy me. I cold called him, and I shared the idea for Rent the Runway with him.”

“The theft rate, so the rent the runway rate at Macy's is only 35%, whereas at Neiman Marcus it's 70%, proving once and for all rich people steal more than poor people.”

“I would say over a 100,000 when we look at some of the chains that we got in, like Sur La Table and Neiman Marcus and Cost Plus and Rainbow. I would say over a 100,000 for that year.”

“You are beating us In the stores, and we were beating Estee Lauder and Neiman Marcus at the time.”