MGA Entertainment, every mention
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every year anyone Guy Raz 30Isaac Larian 7
Verbatim, from the transcripts: the passages where MGA Entertainment comes up
Advice Line with Isaac Larian of MGA Entertainment
- ▶ 1:04 Guy Raz Joining me today is Isaac Larian, founder and CEO of MGA Entertainment, the toy company behind Bratz Dolls and LOL Surprise. 2 times in the scene
- ▶ 2:24 Isaac Larian We, MGA owns the largest toy factory in America, in Hudson, Ohio.
- ▶ 5:19 Guy Raz You're on with Isaac Larian, founder of MGA Entertainment.
- ▶ 14:55 Guy Raz I'm Guy Raz, and my guest today is Isaac Larian, founder and CEO of the toy company MGA Entertainment. 2 times in the scene
- ▶ 26:04 Guy Raz I'm Guy Raz, and today I'm taking calls with Isaac Larian of MGA Entertainment.
- ▶ 40:30 Guy Raz That's Isaac Larian, founder and CEO of MGA Entertainment, the brand behind Brett's Dolls and Lull Surprise and so many others.
- ▶ 40:43 Guy Raz And by the way, if you haven't heard the story of MGA Entertainment, Isaac's episode, you've got to go back and check it out.
MGA Entertainment: Isaac Larian
- ▶ 2:29 Guy Raz I'm Guy Raz, and on the show today, how Isaac Larian took on Barbie with a new line of dolls called Bratz and built MGA Entertainment into one of the biggest toy companies in the world. 4 times in the scene
- ▶ 8:53 Isaac Larian When I came here, my mom borrowed 753 dollars from her brothers, and also gave me a yellow blanket, which I still have, and actually it's hung at MGA's headquarter.
- ▶ 24:32 Isaac Larian And so I made the name of the subsidiary of ABC International Micro Games of America, and that's how it started.
- ▶ 27:22 Guy Raz So, it's around 1987, and Isaac's toy company, Micro Games of America, has just had its first big success, importing and distributing the Nintendo Game and Watch.
- ▶ 33:21 Isaac Larian He told me, Isaac, you are micro games of America. 4 times in the scene
- ▶ 38:05 Guy Raz And you guys valued MGA, your company, at twenty million dollars. 4 times in the scene
- ▶ 43:51 Guy Raz But then later, when he approached you at MGA, he was back to working for
- ▶ 52:26 Guy Raz MGA Entertainment sells a billion dollars worth, and that cuts deeply into Barbie's dominance of the doll market.
- ▶ 57:06 Guy Raz There have been articles, books, there have been documentaries about this, this war between Mattel and MGA.
- ▶ 1:06:07 Guy Raz MGA.
- ▶ 1:09:28 Guy Raz I'm curious today, I mean, it's been reported that the company, you know, at various times does over five, six billion dollars in revenue. 6 times in the scene
- ▶ 1:13:02 Guy Raz He's training his son Jason and his daughter Jasmine to take over MGA once he retires.