MGA Entertainment

15 statements across 2 episodes · 3 bullish · 4 bearish · 1 people on the record · first statement Mar 25, 2024 by Isaac Larian · said 37 times in 3 episodes since 2024 · across every show →

Mentions by year

brought up most by Guy Raz (30), Isaac Larian (7)

tap a year for its mentions
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007.5115220242025episodesmentions per episode
2025 9 mentions in 1 episode
2024 28 mentions in 2 episodes 14 per episode

every mention, scene by scene, with the transcript →

Everything said about MGA Entertainment, oldest first

Mar 25, 2024
Disclosure
Larian: Arrived in US with $753 and blanket now hung at MGA
“When I came here, my mom borrowed 753 dollars from her brothers, and also gave me a yellow blanket, which I still have, and actually it's hung at MGA's headquarter.”
Isaac Larian Mar 25, 2024 ▶ 8:53 MGA Entertainment: Isaac Larian
Mar 25, 2024 bullish
Assertion Supported
Larian: LOL Surprise became MGA's biggest toy launch, surpassing Bratz
“And it became the biggest toy ever that we have launched, much bigger than Brad's.”
Isaac Larian Mar 25, 2024 ▶ 1:07:39 MGA Entertainment: Isaac Larian
Mar 25, 2024
Assertion Not checkable as stated
Larian mortgaged his home for Bratz ads after Toys R Us canceled
“Toys R Us cancels five and a half or six million dollars worth of Brad's orders. I thought, now for sure we're gonna go out of business, so I went without my wife's approval, got a second mortgage in our, on our house, and put another one and a half million do…”
Isaac Larian Mar 25, 2024 ▶ 49:54 MGA Entertainment: Isaac Larian
Mar 25, 2024
Assertion Not checkable as stated
Larian spent $125,000 on a commercial just to pitch retail buyers
“I had to spend 125,000 dollars to make that TV commercial.”
Isaac Larian Mar 25, 2024 ▶ 34:17 MGA Entertainment: Isaac Larian
Mar 25, 2024
Disclosure
Larian offered Mattel designer Carter Bryant a 3% royalty for Bratz
“We give you three percent royalty on the dolls, but you must quit Mattel and come here right away.”
Isaac Larian Mar 25, 2024 ▶ 43:33 MGA Entertainment: Isaac Larian
Mar 25, 2024 negative
Assertion Supported
MGA sued Lucasfilm over Star Wars licensing and won
“And we ended up in litigation with Lucasfilm, which I won, but that really put a bad taste in my mouth, and I said, the hell with it. I don't want to work for these entertainment companies. I want to make my own IP.”
Isaac Larian Mar 25, 2024 ▶ 37:14 MGA Entertainment: Isaac Larian
Mar 25, 2024 bullish
Assertion Not publicly verifiable
Isaac Larian: Bratz brand is undergoing a resurgence and growing again
“It's a good thing they did that because Bratz is under resurgence and growing again. So on my LinkedIn, I thank them. I thank them for this.”
Isaac Larian Mar 25, 2024 ▶ 1:05:24 MGA Entertainment: Isaac Larian
Mar 25, 2024
Insight
Larian eliminated inventory risk by requiring retail letters of credit
“I learned from my mistake, from my failure with Nintendo game and watch, and this time I did not buy inventory like crazy. I would sell to retailers on what you call FOBs, free and board, so they had to open a letter of credit and buy it. So they owned the ris…”
Isaac Larian Mar 25, 2024 ▶ 34:52 MGA Entertainment: Isaac Larian
Mar 25, 2024 negative
Assertion Not publicly verifiable
Quinn Emanuel made $450M representing Mattel in the Bratz lawsuit
“Oh my god, Cohen Emanuel, the law firm that represented, made four hundred and fifty million dollars.”
Isaac Larian Mar 25, 2024 ▶ 57:24 MGA Entertainment: Isaac Larian
Mar 25, 2024 negative
Opinion
Larian: Mattel Uses Litigation to Put Competitors Out of Business
“When you look at the history of Mattel, they have basically used litigation as a business tool to put competitors out of business.”
Isaac Larian Mar 25, 2024 ▶ 52:49 MGA Entertainment: Isaac Larian
Mar 25, 2024 positive
Assertion Supported
Larian: MGA is North America's top privately held toy company
“We're not as big as metal, but we are the number one privately held toy company in North America.”
Isaac Larian Mar 25, 2024 ▶ 1:09:42 MGA Entertainment: Isaac Larian
Mar 25, 2024
Assertion Not checkable as stated
Larian resold canceled Bratz inventory to Toys R Us at 25% markup
“And Toys R Us came back to us, I think two days before Thanksgiving, said we want to buy that order that we want to buy it back, that order that we canceled. And I said, those goods I don't have anymore, but I have goods in LA, and they cost 25% more, and they…”
Isaac Larian Mar 25, 2024 ▶ 50:48 MGA Entertainment: Isaac Larian
Jul 31, 2025
Assertion Supported
Larian: MGA owns the largest US toy factory, employing 700 in Ohio
“We, MGA owns the largest toy factory in America, in Hudson, Ohio. We employ 700 workers.”
Isaac Larian Jul 31, 2025 ▶ 2:24 Advice Line with Isaac Larian of MGA Entertainment
Jul 31, 2025 negative
Disclosure
Larian: MGA operates with zero outside investors or bank credit lines
“You know, maybe as big as MGA is, We don't have a bank line. We don't have any investors in here because I did that previously, and the banks and the investors are for you. When it's sunny, when it rains, they all run away.”
Isaac Larian Jul 31, 2025 ▶ 23:05 Advice Line with Isaac Larian of MGA Entertainment
Jul 31, 2025
Assertion Not checkable as stated
Larian: MGA Entertainment has ten product failures for every hit
“And for every success that we have had 10 failures.”
Isaac Larian Jul 31, 2025 ▶ 4:12 Advice Line with Isaac Larian of MGA Entertainment
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