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Mark Sisson

14 statements across 2 episodes · 4 bullish · 1 bearish · 2 people on the record · first statement Feb 12, 2024 by Gabi Lewis · said 9 times in 5 episodes since 2024 · across every show →

On the record as a speaker too: Mark Sisson's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (6), Gabi Lewis (2), Melissa Urban (1)

tap a year for its mentions
00531052024episodesmentions
0352024episodes it came up in
0012.5252024episodesmentions per episode
2024 9 mentions in 5 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Mark Sisson, oldest first

Feb 12, 2024
Disclosure
Lewis: Tim Ferriss, Robb Wolf, and Mark Sisson invested in Exo
“We were able to leverage what at the time was almost all of the names in the paleo world, whether it's John Duran, Mark Sisson, Rob Wolf, Tim Ferriss, all of those people who came on board as advisors or investors in the business.”
Gabi Lewis Feb 12, 2024 ▶ 28:47 Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
Mar 11, 2024
Assertion Not checkable as stated
Sisson: Invested over $1M into self-produced TV show 'Responsible Health'
“Part of it was just, I thought I could recapture this same concept that I'd done with Doug Kaufman for the prior bunch of years, and so I poured well over a million dollars into this.”
Mark Sisson Mar 11, 2024 ▶ 29:48 Primal Kitchen: Mark Sisson
Mar 11, 2024
Disclosure
Sisson funneled $2.5 million in annual supplement profits into Primal Kitchen
“I was still making two, two and a half million dollars a year on the supplement business, but I was taking the money that I would have put in my own pocket and just using it to finance. This new product line, which I hoped would become its own company, but I d…”
Mark Sisson Mar 11, 2024 ▶ 43:13 Primal Kitchen: Mark Sisson
Mar 11, 2024 positive
Assertion Not checkable as stated
Sisson: Primal Kitchen sold 12,000 jars of mayonnaise in two weeks
“So we made the 12,000 jar run, and we sold out in two weeks.”
Mark Sisson Mar 11, 2024 ▶ 47:29 Primal Kitchen: Mark Sisson
Mar 11, 2024 neutral
Disclosure
Sisson personally guaranteed a $6 million credit line to fund operations
“I had a line of credit, and I was a guarantor on six million dollars worth of credit that we were using to finance the operations, finance receivables, to prepay for avocado oil that wasn't due to arrive in, until eight months down the road.”
Mark Sisson Mar 11, 2024 ▶ 57:20 Primal Kitchen: Mark Sisson
Mar 11, 2024 positive
Disclosure
Sisson leveraged his Thrive Market investment for exclusive online launch distribution
“So coincidentally, I had been an early investor in Thrive Market, which billed itself as Costco meets Whole Foods Online, a membership organization where you could go get all the things you could find at Whole Foods, but at Costco prices, But not at Costco Qua…”
Mark Sisson Mar 11, 2024 ▶ 48:05 Primal Kitchen: Mark Sisson
Mar 11, 2024
Disclosure
Sisson: Cool Licks Was Financed with $40,000 Across 10 Credit Cards
“We put 40,000 bucks on about 10 credit cards.”
Mark Sisson Mar 11, 2024 ▶ 15:19 Primal Kitchen: Mark Sisson
Mar 11, 2024
Assertion Not checkable as stated
Sisson's 1980s restaurant expansion required $15,000 monthly for debt service
“That's what it was. In fact, it was 18 and a half, so we were, when I say we were thrilled to get it down to 17 and three quarters, which meant that we had to make like 15,000 dollar a month profit Out of the gate. Just to service the debt.”
Mark Sisson Mar 11, 2024 ▶ 18:09 Primal Kitchen: Mark Sisson
Mar 11, 2024 positive
Assertion Not checkable as stated
Sisson: Primal Blueprint self-publishing generated $2M annually in book sales
“We did, you know, we did two million a year in sales in books.”
Mark Sisson Mar 11, 2024 ▶ 38:54 Primal Kitchen: Mark Sisson
Mar 11, 2024
What-if
Sisson: Primal Kitchen would have failed if launched five years earlier
“I think if I'd started Primal Kitchen five years earlier, it would have failed, because five years earlier, there wasn't the awareness of healthy fats, of avocado oil being a beneficial oil, and seed oils being as bad for you as come to find out.”
Mark Sisson Mar 11, 2024 ▶ 1:05:28 Primal Kitchen: Mark Sisson
Mar 11, 2024
Assertion Not checkable as stated
Sisson: Primal Nutrition reached $7M to $9M in annual sales
“I got to the point where I was doing between seven and nine million a year in sales.”
Mark Sisson Mar 11, 2024 ▶ 27:30 Primal Kitchen: Mark Sisson
Mar 11, 2024
Assertion Supported
Sisson: Kraft Heinz acquired Primal Kitchen for $200M in January 2019
“It's public knowledge, but it was for two hundred million dollars, and then we spent, you know, November hammering out the details of the deal. ... The deal almost fell apart three or four times. But we hammered something out the two days after Thanksgiving, a…”
Mark Sisson Mar 11, 2024 ▶ 1:02:56 Primal Kitchen: Mark Sisson
Mar 11, 2024 positive
Assertion Not checkable as stated
Sisson: Cool Licks Netted $175,000 Profit in First Year
“So we open in Early 83, I think, and it was a great success. We probably netted a 175,000 dollars on that 550 square foot location the first year.”
Mark Sisson Mar 11, 2024 ▶ 16:00 Primal Kitchen: Mark Sisson
Mar 11, 2024 negative
Insight
Sisson: Running 100 miles a week is bad for human health
“No, no, no, it's not. I am here to tell you it's not good for you. It is something that humans can do, but it's not good for us.”
Mark Sisson Mar 11, 2024 ▶ 9:07 Primal Kitchen: Mark Sisson
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