Lady Gaga

“She was brilliant, and you know, one of the first music voices who really knew how to use and leverage social, and it really worked”

“You know, I wouldn't say friends, but cordial.”

“Yep, she walked in and say I'm, I want to go in another direction, basically.”

“Actually, L.A. Reid, who had done your show had just dropped her from Def Jam. But, you know, she, in all fairness to L.A., she was a piano singer.”

“And, you know, I think we worked on the music for almost nine or 10 months, and then we took it to the record label, and the record label said, oh, those songs are great, let's give this to the Pussycat Dolls, let's give this to Britney Spears.”

“You know what, I wouldn't say friends, but cordial.”

“And we went out, and we took those songs to radio, and it was a disaster. The radio wouldn't play it.”

“So we basically bootstrapped this thing, and every dime that she did make, she reinvested it back into her career.”

“He had called me and said, you know, Carter, I got this girl that I saw in MySpace that I want you to check out, and he brought her in, And she played her music, which was great, and was Lady Gaga.”

“She was brilliant, and, you know, one of the first music voices who really knew how to use and leverage social, and it really worked, so we started building these sort of underground followings,”

“She walked in and say I'm, I want to go in another direction, basically.”

“Actually, L.A. Reid, who had done your show had just dropped her from Def Jam.”

“I remember people telling her she was gonna have to get a nose job, you know, because, you know, her nose was too big to be a pop star, or she was gonna have to give these songs to the Pussycat Dolls because she wasn't famous enough. Or this record needed to g…”