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Katlin Smith

19 statements across 2 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Feb 15, 2021 by Katlin Smith · across every show →

On the record as a speaker too: Katlin Smith's record, appearances and statements → this page counts the times other people say the name.

Everything said about Katlin Smith, oldest first

Feb 15, 2021 positive
Insight
Smith: Sponsoring consulting externs gives startups affordable high-caliber talent
“It's someone who works for a consulting firm, but gets sponsored by the consulting firm to leave for six months. And so it's a really affordable way to get great talent.”
Katlin Smith Feb 15, 2021 ▶ 45:03 Simple Mills: Katlin Smith
Feb 15, 2021
Assertion Not checkable as stated
Smith pitched Whole Foods buyers by showing up unannounced with muffins
“So I came up with this plan where we would go to every Whole Foods region, and we would email them the day before and say, I'm going to be in your regional office. I'm going to bring you baked muffins. Please, please, please meet with me for five minutes. I ca…”
Katlin Smith Feb 15, 2021 ▶ 49:36 Simple Mills: Katlin Smith
Feb 15, 2021 neutral
Assertion Not checkable as stated
Smith: Simple Mills was named after $3,000 domain price blocked 'Simple Foods'
“At first, I wanted to name it Simple Foods, and I went out and searched the domain name for that, and it was 3000 dollars, and I couldn't afford that. So I was like, okay, what's better than Simple Foods, and came up with Simple Mills, and the domain name for …”
Katlin Smith Feb 15, 2021 ▶ 15:53 Simple Mills: Katlin Smith
Feb 15, 2021
Insight
Katlin Smith: Student founders fail by trying to do everything well
“I watch a lot of other students who try to start companies while they're in business school not succeed, and I think part of it is they try to do everything well, and you just kind of have to choose at some point and say, this is going to be my number one”
Katlin Smith Feb 15, 2021 ▶ 42:35 Simple Mills: Katlin Smith
Feb 15, 2021 neutral
Assertion Not checkable as stated
Smith: In 2012, the Paleo Movement Was Nascent and Fringe
“And back in 2012, which is when I really had this realization, paleo was just like, and it's in a very nascent form. There were just like these fringe bloggers out there”
Katlin Smith Feb 15, 2021 ▶ 6:33 Simple Mills: Katlin Smith
Feb 15, 2021 neutral
Assertion Not checkable as stated
Simple Mills entered crackers after founder baked them from cake mix
“We thought about cereal, but we ended up going into crackers actually after I took our Cake mix home, and for whatever reason, decided to make crackers out of it and put it in my oven. And I brought them in the next day, and all of us sat around and said that'…”
Katlin Smith Feb 15, 2021 ▶ 48:26 Simple Mills: Katlin Smith
Feb 15, 2021 positive
Insight
Smith: Health food must taste good unconditionally, not just 'good for gluten-free'
“So it couldn't just be this product that tasted good for fill-in-the-blank, good for paleo, good for gluten-free, and needed to be something that tasted good. Good. Full stop.”
Katlin Smith Feb 15, 2021 ▶ 15:17 Simple Mills: Katlin Smith
Feb 15, 2021
Disclosure
Smith: Initial market research was tracking almond flour at Whole Foods
“I think the one piece of market research that I did do is I watched the turns of almond flour at my local Whole Foods store. So I watched that it was almost always sold out. And so I could tell people were buying it.”
Katlin Smith Feb 15, 2021 ▶ 12:30 Simple Mills: Katlin Smith
Feb 15, 2021
Insight
Smith: Inexperience in baking enabled unconventional grain-free product development
“Actually, it played to my advantage because I came in with just a complete naive view on how you bake something, and so I would just put these things together and see if they worked versus saying, you can't make a baked good out of almonds.”
Katlin Smith Feb 15, 2021 ▶ 13:06 Simple Mills: Katlin Smith
Feb 15, 2021
What-if
Smith nearly lost majority ownership to a family friend's $200k offer
“If we had done that deal, I wouldn't own the business today. It was very fortunate that it fell through.”
Katlin Smith Feb 15, 2021 ▶ 36:30 Simple Mills: Katlin Smith
Feb 15, 2021
Disclosure
Smith: Parents Mortgaged Their House to Loan Simple Mills $200k
“And my parents mortgaged the house to give me that money. They pulled 200,000 dollars, and they're not wealthy.”
Katlin Smith Feb 15, 2021 ▶ 36:55 Simple Mills: Katlin Smith
Feb 15, 2021
Assertion Not checkable as stated
Smith mixed Simple Mills powders by rolling barrels across countertops
“I couldn't afford a mixer, which, It costs 2000 dollars, so I had defined this idea to put all of the powders into these food grade barrels, and then I would roll them back and forth across the countertop to mix them together.”
Katlin Smith Feb 15, 2021 ▶ 20:23 Simple Mills: Katlin Smith
Feb 15, 2021 neutral
Assertion Contradicted
Simple Mills sold only muffins for its first four to five years
“It was just muffins. It was still muffins for probably the first- Four to five years of the business.”
Katlin Smith Feb 15, 2021 ▶ 47:21 Simple Mills: Katlin Smith
Feb 15, 2021
Assertion Not checkable as stated
Whole Foods' first Simple Mills order was just 12 muffin mix bags
“And then they placed their first PO three months later. And that PO is something like two cases of muffin mix, which would be 12 units.”
Katlin Smith Feb 15, 2021 ▶ 18:52 Simple Mills: Katlin Smith
Feb 15, 2021
Disclosure
Smith invested $70,000 of personal savings and sold car for Simple Mills
“I mean, before it was all said and done, I put all my savings, which was about 70,000 dollars in it. I sold my car.”
Katlin Smith Feb 15, 2021 ▶ 25:35 Simple Mills: Katlin Smith
Feb 15, 2021
Assertion Not checkable as stated
Smith spent roughly $200 on kitchen rent in first six months
“I think across the first six months of manufacturing the product, I probably only spent 200 dollars on the kitchen.”
Katlin Smith Feb 15, 2021 ▶ 19:45 Simple Mills: Katlin Smith
Jan 23, 2025 positive
Insight
Dry blending is easier to co-manufacture than alternative baking, says Smith
“Finding a manufacturer who's willing to blend together flowers is a lot easier than finding a manufacturer who's willing to make a cracker out of an alternative ingredient. And so it's kind of starting at a place that's a little bit easier and then moving to t…”
Katlin Smith Jan 23, 2025 ▶ 16:45 Advice Line with Katlin Smith of Simple Mills
Jan 23, 2025 positive
Insight
Design food products to fit existing co-manufacturer equipment, Smith advises
“How do you lean into what naturally contract manufacturers want to do? And so what products naturally come out of that? So you're not trying to get them to do something that's too weird or too hard for their model.”
Katlin Smith Jan 23, 2025 ▶ 15:50 Advice Line with Katlin Smith of Simple Mills
Jan 23, 2025
Disclosure
Smith sold her car and maxed credit cards to fund Simple Mills
“I definitely had to do some very creative things on my own side to fund the business. So selling my car and maxing out credit cards and crazy things like that.”
Katlin Smith Jan 23, 2025 ▶ 3:37 Advice Line with Katlin Smith of Simple Mills
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