Smith: Health food must taste good unconditionally, not just 'good for gluten-free'
Katlin Smith · Simple Mills: Katlin Smith · Feb 15, 2021 · at 15:17
Katlin Smith, founder and CEO of Simple Mills, discusses the product standard she established when formulating grain-free baking mixes.
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“So it couldn't just be this product that tasted good for fill-in-the-blank, good for paleo, good for gluten-free, and needed to be something that tasted good. Good. Full stop.”
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