Whole Foods' first Simple Mills order was just 12 muffin mix bags
Katlin Smith · Simple Mills: Katlin Smith · Feb 15, 2021 · at 18:52
Simple Mills founder Katlin Smith describes pitching her homemade grain-free muffin mix to a local Whole Foods buyer and receiving the brand's first retail purchase order.
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“And then they placed their first PO three months later. And that PO is something like two cases of muffin mix, which would be 12 units.”
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