K-Beauty
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 30, 2024 by Ju Rhyu · across every show →
Everything said about K-Beauty, oldest first
Dec 30, 2024 positive
Hero Cosmetics Intentionally Avoided K-Beauty Branding to Build US Consumer Trust
“So I actually did not want it to be K-Beauty... Just because I thought it should be an American brand for this American audience. And that was actually part of the value prop, because sometimes when you buy, I mean, even today, it still happens, like, I think …”