K Beauty
topic on 1 show · 1 statements across 1 episodes
1 statements about K Beauty, every show
Hero Cosmetics Intentionally Avoided K-Beauty Branding to Build US Consumer Trust
“So I actually did not want it to be K-Beauty... Just because I thought it should be an American brand for this American audience. And that was actually part of the value prop, because sometimes when you buy, I mean, even today, it still happens, like, I think …”