Italy

“When we first started the business, a hundred percent of our supply chain was in California. And then of course, as we started to grow and I decided, okay, look, this is actually going really well. I want to go into eyeliners, eyeshadows, all these, I want to …”

“It's much easier to get credit from a factory that needs business in Italy than from an American bank that doesn't.”

“And I had them flown in from Italy and I would then turn around and ship them before I had to pay for them. And then I got paid before I had to pay the factories. So I had positive cash flow like three months into business.”

“Because in Italy, you know, people don't really make a lot of money, and if your parents don't have something, it's almost impossible to get ahead”

“Italy loves people with food, and they regard celiac disease as a serious disease. So, you know, people are trained in restaurants, certified. They just have a complete respect.”

“Over the next year, on average, the entrepreneurs who had been trained to think like scientists, randomly assigned, brought in more than 40 times the revenue of the control group. That is a staggering effect. And the major mechanism behind it is they were more…”

“This was, you know, something I'm like, I've never seen some, so much quality and so much detail before. It was probably one of the best factories I've ever seen. Better than ever, anything I've seen in Italy.”