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International Dermal Institute

also referred to as: the international dermal institute

10 statements across 2 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Oct 24, 2016 by Jane Wurwand · said 8 times in 2 episodes since 2016 · across every show →

Mentions by year

brought up most by Jane Wurwand (8)

tap a year for its mentions
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011201620172018episodes it came up in
0020.541201620172018episodesmentions per episode
2018 4 mentions in 1 episode
2016 4 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about International Dermal Institute, oldest first

Oct 24, 2016 positive
Disclosure
Wurwand: IDI's founding goal was to make estheticians financially independent
“The plan was to train the professional Skin therapist, then called an esthetician, and we were going to take everyone who was licensed, and we were going to bridge it to the two-year training that we felt would bring them up to a level of proficiency where th…”
Jane Wurwand Oct 24, 2016 ▶ 10:59 Dermalogica: Jane Wurwand
Oct 24, 2016 neutral
Disclosure
Wurwand: IDI's initial model integrated equipment sales with practical skin therapy teaching
“Ray was going to still sell equipment, he was going to stay on the road, I was going to teach, I was going to use the equipment he was selling in the classes I was teaching, sell the equipment after the class, and we called it the International Dermal Institut…”
Jane Wurwand Oct 24, 2016 ▶ 11:37 Dermalogica: Jane Wurwand
Oct 24, 2016 neutral
Assertion Contradicted
Jane Wurwand: No American-Made Skincare Products Existed in 1980s Salons
“And I realized there were no American-made products in In the salon industry. There were tons in the department store and in the drug store. There was nothing in the salon industry.”
Jane Wurwand Oct 24, 2016 ▶ 17:17 Dermalogica: Jane Wurwand
Oct 24, 2016
Assertion Not checkable as stated
Wurwand: IDI trains 100,000 skin therapists annually
“We train a 100,000 skin therapists every single year.”
Jane Wurwand Oct 24, 2016 ▶ 31:22 Dermalogica: Jane Wurwand
Oct 24, 2016 positive
Assertion Not checkable as stated
Wurwand's initial IDI direct-mail postcard generated 70 sign-ups within 24 hours
“We mailed it out, and we were hoping we'd get, I don't know, like a dozen responses. We had 70 responses within 24 hours.”
Jane Wurwand Oct 24, 2016 ▶ 13:59 Dermalogica: Jane Wurwand
Apr 23, 2018 positive
Assertion Not checkable as stated
Wurwand: First direct mail postcard drew 70 responses in 24 hours
“We were hoping we'd get, I don't know, like a dozen responses. We had 70 responses within 24 hours.”
Jane Wurwand Apr 23, 2018 ▶ 14:57 Dermalogica: Jane Wurwand (2016)
Apr 23, 2018
Disclosure
Wurwand: The International Dermal Institute bundled esthetics classes with equipment sales
“Ray was going to still sell equipment, he was going to stay on the road, I was going to teach, I was going to use the equipment he was selling in the classes I was teaching, sell the equipment after the class, and we called it the International Dermal Institut…”
Jane Wurwand Apr 23, 2018 ▶ 12:34 Dermalogica: Jane Wurwand (2016)
Apr 23, 2018
Disclosure
Wurwand: International Dermal Institute's original goal was training estheticians for financial independence
“The plan was to train the professional Skin therapist, then called an esthetician, and we were going to take everyone who was licensed, and we were going to bridge it to the two-year training that we felt would bring them up to a level of proficiency where the…”
Jane Wurwand Apr 23, 2018 ▶ 11:57 Dermalogica: Jane Wurwand (2016)
Apr 23, 2018
Assertion Not checkable as stated
Wurwand: IDI trains 100,000 skin therapists annually worldwide
“And the International Dermal Institute is now the number one provider of advanced education in the industry worldwide. We train a 100,000 skin therapists every single year.”
Jane Wurwand Apr 23, 2018 ▶ 32:10 Dermalogica: Jane Wurwand (2016)
Apr 23, 2018
Assertion Not checkable as stated
IDI initially generated just enough to pay rent and a $300 stipend
“We were actually earning enough to pay the rent for the school and cover 300 dollars a month for me. I was taking 300 dollars a month out of the business to just sort of buy underwear and pantyhose.”
Jane Wurwand Apr 23, 2018 ▶ 16:09 Dermalogica: Jane Wurwand (2016)
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