Wurwand: The International Dermal Institute bundled esthetics classes with equipment sales
Jane Wurwand · Dermalogica: Jane Wurwand (2016) · Apr 23, 2018 · at 12:34
Jane Wurwand explains the early business model and division of labor between herself and Raymond when launching the International Dermal Institute.
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“Ray was going to still sell equipment, he was going to stay on the road, I was going to teach, I was going to use the equipment he was selling in the classes I was teaching, sell the equipment after the class, and we called it the International Dermal Institute.”
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