Wurwand: IDI's founding goal was to make estheticians financially independent
Jane Wurwand · Dermalogica: Jane Wurwand · Oct 24, 2016 · at 10:59
Jane Wurwand, founder of Dermalogica, describes the original founding concept of the International Dermal Institute on NPR's How I Built This.
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“The plan was to train the professional Skin therapist, then called an esthetician, and we were going to take everyone who was licensed, and we were going to bridge it to the two-year training that we felt would bring them up to a level of proficiency where they could be successful. So the goal was really simple. We're going to make skin therapists more successful and able to run their own business and be financially independent.”
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