Howard Schultz

14 statements across 4 episodes · 4 bullish · 0 bearish · 4 people on the record · first statement Sep 28, 2017 by Howard Schultz · said 63 times in 28 episodes since 2017 · across every show →

On the record as a speaker too: Howard Schultz's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (41), Scott Svenson (7), Sarah Kauss (7), Vicky Tsai (6), Maxine Clark (1), Ian Murray (1)

tap a year for its mentions
0013525102017201820192020202120222023202420252026episodesmentions
05102017201820192020202120222023202420252026episodes it came up in
00254102017201820192020202120222023202420252026episodesmentions per episode
2026 3 mentions in 2 episodes 2 per episode
2025 9 mentions in 3 episodes 3 per episode
2024 3 mentions in 2 episodes 2 per episode
2023 8 mentions in 2 episodes 4 per episode
2021 8 mentions in 5 episodes 2 per episode
2020 24 mentions in 9 episodes 3 per episode
2019 1 mention in 1 episode
2018 4 mentions in 2 episodes 2 per episode
2017 3 mentions in 2 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Howard Schultz, oldest first

Sep 28, 2017
Assertion Not checkable as stated
Starbucks required Schultz to raise $600K before releasing $200K seed investment
“And Starbucks put a little contract in there, which was, you have to raise 600,000 dollars to use our 200.”
Howard Schultz Sep 28, 2017 ▶ 19:57 Live Episode! Starbucks: Howard Schultz
Sep 28, 2017
Assertion Supported
Schultz: Starbucks originally served zero cups of coffee in stores
“No, there was no service of any cup of coffee at any Starbucks So it was just pounds of coffee for home use.”
Howard Schultz Sep 28, 2017 ▶ 16:03 Live Episode! Starbucks: Howard Schultz
Sep 28, 2017
Assertion Supported
Schultz: Jerry Baldwin offered Starbucks for $3.8M at one-time sales
“The person who should buy Starbucks is you, and so the price is one-time sales, six stores, 3.8 million dollars, which was You know, it was fantastic news. And I'll give you a 90 day exclusive to try and come back to me with 3.8 million dollars.”
Howard Schultz Sep 28, 2017 ▶ 22:18 Live Episode! Starbucks: Howard Schultz
Sep 28, 2017
Assertion Partly supported
Schultz: Xerox Trainees Made 50 In-Person Cold Calls Daily in 1976
“This was 1976, and at Xerox first I sent you to a sales training school in Leesburg, Virginia, and after that, for six months, all you do is make 50 cold calls a day. But I'm not talking about on a phone. You have to go make a physical cold call. Into an offic…”
Howard Schultz Sep 28, 2017 ▶ 8:13 Live Episode! Starbucks: Howard Schultz
Sep 28, 2017
Assertion Not checkable as stated
Schultz: Bill Gates Sr. forced rival bidder to withdraw Starbucks offer
“And all I remember him saying is, you should be ashamed of yourself. That you're gonna steal this kid's dream. It's not gonna happen. You and I both know this is not gonna happen. And within 10 minutes, he told them to stand down, we're walking out of this off…”
Howard Schultz Sep 28, 2017 ▶ 25:51 Live Episode! Starbucks: Howard Schultz
Sep 28, 2017
Assertion Not checkable as stated
Schultz pitched 242 prospective investors to raise $1.7M for Il Giornale
“The truth of the matter is that I spoke to 242 people to try and raise 1,700,000 dollars to form Il Dernali.”
Howard Schultz Sep 28, 2017 ▶ 19:42 Live Episode! Starbucks: Howard Schultz
Sep 28, 2017 positive
Insight
Schultz: Coffee shops function as a 'third place' between work and home
“I started realizing that this is a third place between home and work. But the beverage was the draw.”
Howard Schultz Sep 28, 2017 ▶ 15:33 Live Episode! Starbucks: Howard Schultz
Sep 28, 2017
Assertion Partly supported
Schultz: Starbucks closed 900 stores, 90% open under a year
“We closed 900 stores, and 90% of them had been open less than a year.”
Howard Schultz Sep 28, 2017 ▶ 40:22 Live Episode! Starbucks: Howard Schultz
Sep 28, 2017
Disclosure
Howard Schultz drinks four to five cups of coffee daily, none after 5 PM
“Probably four or five a day. Yeah. And no, no caffeine after five PM.”
Howard Schultz Sep 28, 2017 ▶ 3:07 Live Episode! Starbucks: Howard Schultz
Sep 28, 2017 positive
Assertion Partly supported
Schultz: Starbucks introduced the caffè latte to Seattle in 1985
“Overnight, we had hundreds of customers every day, and we introduced cafe latte to the city of Seattle, basically.”
Howard Schultz Sep 28, 2017 ▶ 17:01 Live Episode! Starbucks: Howard Schultz
Jul 13, 2020 positive
Assertion Not checkable as stated
Tsai Presented China Frappuccino Launch to Starbucks Board for Howard Schultz
“Howard was super happy with it and had me present to his board of directors”
Vicky Tsai Jul 13, 2020 ▶ 16:44 Tatcha: Vicky Tsai
Jul 13, 2020
Assertion Not checkable as stated
Howard Schultz Offered Tsai Any Job at Starbucks to Prevent Her Departure
“Howard Schultz found out, and he called me on my mobile phone and asked me to come in and meet with him. So I went back to his office, and it was the week that my furniture was, you know, already on a truck to San Francisco. And he kept on being like, why? Why…”
Vicky Tsai Jul 13, 2020 ▶ 17:18 Tatcha: Vicky Tsai
Aug 18, 2025
Assertion Not checkable as stated
Errett: Howard Schultz urged Maveron to slow investments in fall 2007
“I will never forget it was the fall of 2007, and we had an investment meeting in Seattle, and he walked in and he said, we need to slow down our investments.”
Amy Errett Aug 18, 2025 ▶ 18:23 Madison Reed: Amy Errett
Jun 15, 2026 positive
Insight
Clark: Great merchants aggregate and sell existing products rather than invent them
“I didn't create any of this, I didn't invent any of these parts. The I just brought the parts together, which is what a great merchant does. Like Jeff Bezos didn't write the books. He just put the books together on a platform that you could, we all could buy a…”
Maxine Clark Jun 15, 2026 ▶ 32:19 Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
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