Hoka

“In, in the summer of 2010 very early summer, like around this month of July after we had delivered like about 3000 pairs of shoes. We knew that we needed to accelerate because there was nervousness because some shoes were getting shipped, especially by a coupl…”

“Any French VC or would never, not have brought that to the table.”

“I could race one week later, and win something called Montagnard. Yeah. It was the first ever victory in the Hawkeyes.”

“Because when you have something weird, which feels weird and looks weird, if you don't want it to be perceived as a gimmick, you need performance in racing validation, like almost immediately.”

“It's a legend that we were serious, enthusiastic runners before hockey. We were lazy because it was so hard and one step at a time compared to anything else we would do.”

“The vision that we had was to become a five hundred million company.”

“The second thing is that you know that those adventurers have 80% plus chances of failure. So you just take that into account. And then the other thing is to fix boundaries when it comes to the investments that you are going to do. So here you need to be very …”

“And we went like pretty much twice softer than what was the tradition in the industry.”

“I think it also beyond the running shoes, these new technologies created appetite for the sport of running. So the trail running is booming. It's amazing. It's a very fast growing sport today, but people are not afraid like before to run downhill. They don't c…”

“We got like the, some timing. We started timing ourselves, and we were like 10 seconds off of a minute.”

“Deckers also acquired, a shoe that many people will know called Hoka. Yeah, great brand. Acquired that brand for about three million dollars. It's a multi-billion dollar brand.”