Hoka, every mention

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tap a year for its mentions
001032062026episodesmentions
0362026episodes it came up in
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every year anyone Guy Raz 12Nicolas Mermoud 7Bob Taylor 1

Verbatim, from the transcripts: the passages where Hoka comes up

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YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand Aug 24, 2026 · 1 mention

  • ▶ 2:06 Guy Raz The founders of HOKA weren't trying to make shoes that you'd see people wearing at the airport.

Advice Line with Shazi Visram of Happy Family Organics Jun 18, 2026 · 1 mention

  • ▶ 5:50 Guy Raz We've done several big shoe brands like On and Hoka on the show and a couple others, and I'm very familiar with barefoot running shoes.

Advice Line with Eric Ryan of Method returns Apr 23, 2026 · 2 mentions

  • ▶ 36:25 Guy Raz It's like, Eric, it's like how, like, super high-end, you know, sort of high-fashion people wear hokas. 2 times in the scene

HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza Feb 2, 2026 · 14 mentions

  • ▶ 2:16 Guy Raz I'm Guy Raz, and on the show today, how a crushing end to a race in the French Alps led to the launch of Hoka, a pillowy sneaker that now does over two billion dollars in sales each year. 5 times in the scene
  • ▶ 19:36 Nicolas Mermoud It's a legend that we were serious, enthusiastic runners before hockey.
  • ▶ 23:32 Guy Raz When we come back, in just a moment, Nico takes an early version of Hoka's to a trail race, and even he has to admit, they kind of look like clown shoes.
  • ▶ 25:00 Nicolas Mermoud So, the name Hoka, most important thing is, ah, we wanted to portray flying. 4 times in the scene
  • ▶ 34:17 Nicolas Mermoud And because it was so soft, and, and it's always been the case with the, with the hockey shoes, because it was so soft, they, they also, the foam, uh, conforms itself to the, to the obstacles. 2 times in the scene
  • ▶ 54:30 Guy Raz That's Jean-Luc Dillard and Nicolas Mermoux, co-founders of Hoka.

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon Jan 26, 2026 · 1 mention

Advice Line with Neil Blumenthal of Warby Parker Jan 15, 2026 · 1 mention

  • ▶ 20:55 Guy Raz but yeah, I mean, the fact that people wear whoops there, there's, you know, even Hoka shoes were designed for people who wanted to train like professionals.
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