Hoka, every mention
11 scenes · ← back to Hoka
tap a year for its mentions
every year anyone Guy Raz 12Nicolas Mermoud 7Bob Taylor 1
Verbatim, from the transcripts: the passages where Hoka comes up
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Advice Line with Shazi Visram of Happy Family Organics
Advice Line with Eric Ryan of Method returns
HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza
- ▶ 2:16 Guy Raz I'm Guy Raz, and on the show today, how a crushing end to a race in the French Alps led to the launch of Hoka, a pillowy sneaker that now does over two billion dollars in sales each year. 5 times in the scene
- ▶ 19:36 Nicolas Mermoud It's a legend that we were serious, enthusiastic runners before hockey.
- ▶ 23:32 Guy Raz When we come back, in just a moment, Nico takes an early version of Hoka's to a trail race, and even he has to admit, they kind of look like clown shoes.
- ▶ 25:00 Nicolas Mermoud So, the name Hoka, most important thing is, ah, we wanted to portray flying. 4 times in the scene
- ▶ 34:17 Nicolas Mermoud And because it was so soft, and, and it's always been the case with the, with the hockey shoes, because it was so soft, they, they also, the foam, uh, conforms itself to the, to the obstacles. 2 times in the scene
- ▶ 54:30 Guy Raz That's Jean-Luc Dillard and Nicolas Mermoux, co-founders of Hoka.
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
- ▶ 1:01:24 Bob Taylor Except for Hoka got in while they were gone.