Diard: Hoka's original grand vision was merely to become a $500M company
Jean-Luc Diard · HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza · Feb 2, 2026 · at 51:25
Jean-Luc Diard reveals Hoka's original revenue vision when presenting plans to Deckers Brands.
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“The vision that we had was to become a five hundred million company.”
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