Diard: Patent protection is ultimately a matter of who has more money
Jean-Luc Diard · HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza · Feb 2, 2026 · at 46:34
Hoka co-founder Jean-Luc Diard reflects on the practical limitations of patent protection when competing against well-funded footwear incumbents.
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“Patents are always a matter of who has the biggest amount of money.”
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