Headspace

“He never ever once asked for any shares in the business or any return for any of the money that he gave us. And to the point that actually when we finally did do a fundraise in 2015, like our first proper fundraise. That was when we kind of forced him to take …”

“I mean, honestly, if it hadn't have been for Ian, like we wouldn't have made it.”

“We probably, to be honest, we probably went overboard, but we met over 60 different investment houses, would be the best way to describe it, Until we found someone that we really felt aligned with, and we could get the deal done that would work for us.”

“So we spent, of the 50,000 pounds, we spent 20,000 pounds of it on the kind of physical collateral to give out at the event.”

“And then one of the expats had invited me to go in and teach his execs at an oil company in, in Russia. And he said, look, you know, kind of, you can't come in dressed as a Buddhist monk, you know, it's an oil company, we're in Moscow. And that had got me thin…”

“As long as we always stay true to the way that we build products, I think there's a huge room to bring in other voices, other experts that aren't Andy, so.”

“I think in the UK, you speak to someone about an idea, and they'll give you a thousand reasons why you can't do it, and I think in America, you say the same idea, and they go, there's a thousand reasons why it'll work, and have you thought about making it bigg…”

“First thing is a woman called Kathy Waters at Virgin agreed to put our content on every single Virgin Atlantic plane.”

“And then, on the back of that, we then managed to convince the Guardian newspaper in the UK to put a million Booklets on the front, and we didn't pay for it.”

“We managed to get a book deal, a three book deal with Hodder and Staunton, and the advance from that, which I think, you know, still, at that time it was like one of the highest advances paid for a debut non-fiction author, really funded the rest of the busine…”

“I was working full-time in the clinics, Seeing anything from six to 10 people a day. And I started at weekends. I started, I did a few workshops, but it only really changed to sort of much larger, larger groups after I met my now very good, good friend, Rich w…”

“Like in that first month that we launched, we took 32,000 pounds in revenue in that first January. And that was, you know, based, we'd never made a single penny in any month leading up to that.”

“I think that some of the media stars across anxiety and stress content were up sort of a thousand percent.”

“The inbound from businesses, from organizations was up over 400%.”

“The folks like Calm and Headspace have gone on to build great businesses, and I think the killer application for those businesses is not meditation. I think it's sleep”

“He never ever once asked for any shares in the business, or any return for any of the money that he gave us. And to the point that actually when we finally did do A fundraise in 2015, like our first proper fundraise, that was when we kind of forced him to take…”

“Like, in that first month that we launched, we took 32,000 pounds in revenue in that first January, and that was, you know, based, we'd never made a single penny in any month leading up to that.”

“Secondly, it started a process where we managed to get a book deal, a three book deal with Hodder and Staunton, and the advance from that, which I think, you know, still, at that time, it was like one of the highest advances paid for a debut non-fiction author…”

“Andy actually said to me, would you come and, would you like to work with me? And I thought he was saying, it's my business. Would you like to come and work for me? And I was like, yeah, sure. He said, well, I can't afford to kind of pay you. But would you do …”

“And then on the back of that, we then managed to convince the Guardian newspaper in the UK to put a million Booklets on the front, and we didn't pay for it.”

“I think in the UK, you speak to someone about an idea, and they'll give you a thousand reasons why you can't do it, and I think in America, you say the same idea, and they go, there's a thousand reasons why it'll work, and have you thought about making it bigg…”

“We probably, to be honest, we probably went overboard, but we met over 60 different investment houses, would be the best way to describe it, until we found someone that we really felt aligned with, and we could get the deal done that would work for us.”

“The first thing was a woman called Kathy Walters at Virgin agreed to put our content on every single Virgin Atlantic plane, and we pitched her down at Gatwick”

“The market we did feel was absolutely enormous. It wasn't just the people who are meditating. It was, you Pretty much anyone with a mind. So we felt there were going to be multiple winners. Not a winner takes all market, but a winner takes most.”