The Guardian Distributed One Million Free Headspace Booklets On Its Front Covers
Rich Pierson · Headspace: Andy Puddicombe and Rich Pierson (2019) · Jan 3, 2022 · at 48:51
Headspace co-founder Rich Pierson describes early zero-cost distribution deals that fueled the company's early app launch.
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“And then on the back of that, we then managed to convince the Guardian newspaper in the UK to put a million Booklets on the front, and we didn't pay for it.”
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