Figma

“As a CEO or as a head of engineering or a CTO, if you notice all your teammates are using Figma for their designs and they're asking to switch to Figma, there's bottoms up pressure for the management team or the buyer of the product to then use your product an…”

“Yeah, the start of twenty-twenty, about a hundred employees. End of twenty-twenty, we were two 32 40.”

“They're really not. I mean... They're very focused on other aspects of their business, and that was made abundantly clear in the antitrust process to all the regulators, too.”

“So, early customers like Coda Notion, Microsoft, Uber, MindBody, you know, there was a bunch that, that started to really use the platform.”

“One of their design leaders came to our office and spent some real time with me, and he I think was sussing out, like, is, are they serious or not? And at the end, he goes, you know, your tool is free. I said, I know, I, we gotta make some improvements, I thin…”

“The first thing we looked at was to the face swapping. So basically, you know, I got your face, I got my face, how can I take your face and swap it onto my face? Kind of a cool party trick. But with something called Poisson blending, which Evan found a way to …”

“Our lawyers said that it would almost certainly go through.”

“You know, Facebook was acquiring entire design agencies to try to make their design team bigger.”

“A lot of designers at that point were coming from an agency culture where, you know, you go explore, you come up with a few solutions for the client, you present, you know, three solutions. And then you have a grand reveal of, like, here's the big, amazing thi…”

“At some point later on, we literally create a meme creator. That was the darkest week of Figma.”

“That's where we are now, yeah.”

“There were certain VCs that, you know, they take the meeting, but then they go at the end of the meeting, you know, look. Very impressed with what you've done, and, ah, great job, but I just cannot reconcile this with the work Envision's doing. Like, I, I'm so…”

“It made it so that the 30% of our users who are developers, we could provide them with a much better experience in Figma.”

“I mean, if we had started this a few years earlier, we wouldn't have had WebGL.”

“Shortly after we did this interview, and about a year after the deal with Adobe fell through, Figma filed for an IPO.”

“I think what becomes differentiator is design. It's craft. It's how it works. It's brand. And as we look at the future, that's what I believe will still be the differentiator for software. It's going to be that craft. And I think that the value of design of go…”