Field: Internal product development should be collaborative, not based on agency-style grand reveals
Dylan Field · Figma: Dylan Field · Jun 16, 2025 · at 44:16
Dylan Field, co-founder and CEO of Figma, discusses the initial backlash to Figma's collaborative design model following its closed beta launch in 2015.
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“A lot of designers at that point were coming from an agency culture where, you know, you go explore, you come up with a few solutions for the client, you present, you know, three solutions. And then you have a grand reveal of, like, here's the big, amazing thing that you should obviously do. And that's just not the way that product development should work on a team internally. Instead, you know, there's a wide range of things you consider. You collaboratively need to work through them.”
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