Microsoft threatened to drop Figma unless it started charging for its product
Dylan Field · Figma: Dylan Field · Jun 16, 2025 · at 50:39
Dylan Field, co-founder and CEO of Figma, recounts early enterprise adoption and how customer pressure forced Figma to introduce paid tiers.
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“One of their design leaders came to our office and spent some real time with me, and he I think was sussing out, like, is, are they serious or not? And at the end, he goes, you know, your tool is free. I said, I know, I, we gotta make some improvements, I think, before we pay. He goes, well, we're gonna have to probably rip it out at Microsoft if you don't charge us soon. Because we gotta to make sure you stay in business.”
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