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Brad Baxter

9 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement May 5, 2025 by Brad Baxter · across every show →

On the record as a speaker too: Brad Baxter's record, appearances and statements → this page counts the times other people say the name.

Everything said about Brad Baxter, oldest first

May 5, 2025 neutral
Assertion Not checkable as stated
Whisker adopted early e-commerce out of necessity due to low profit margins
“We were into e-commerce very early, just kind of by necessity due to the size of the product, and we didn't have a lot of margin in the product either.”
Brad Baxter May 5, 2025 ▶ 29:42 Whisker/Litter-Robot: Brad Baxter
May 5, 2025 positive
Insight
Low early sales volume enabled vital product iteration for the Litter-Robot
“I mean, we would have certainly taken more volume if we could have gotten it, but it was kind of a blessing that the volumes were low because it allowed us to kind of take our time and learn and to adjust some things about the product.”
Brad Baxter May 5, 2025 ▶ 31:14 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Assertion Not checkable as stated
Baxter financed Litter-Robot retooling via supplier credit and a 12% loan
“Without a bank loan, without, you know, investors, I was actually able to retool the product by amortizing the cost of the tooling with one supplier that I worked with, and then I was able to take out a loan A two-year loan at 12% interest with another supplie…”
Brad Baxter May 5, 2025 ▶ 34:37 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Disclosure
Baxter was the sole Litter-Robot assembler for its first four months
“You know, the building, the product we did that in Pontiac, Michigan for a while, and I was actually the sole assembler for probably the first three or four months.”
Brad Baxter May 5, 2025 ▶ 24:26 Whisker/Litter-Robot: Brad Baxter
May 5, 2025 positive
Insight
Baxter: Automatic litter boxes require sifting waste rather than mechanical raking
“The litter maid was, and again, not to trash them or anything, but it was a very literal approach to the problem. But, It doesn't really break down into its functions and, you know, how can we best solve this problem? And that's what I tried to do. I tried to …”
Brad Baxter May 5, 2025 ▶ 14:40 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Disclosure
Baxter recognized he wasn't the right CEO to scale Whisker past $150M
“So it, for me, it was just recognizing that I'm not the guy that probably is the best person to take the business from, you know, a hundred and fifty million forward.”
Brad Baxter May 5, 2025 ▶ 59:18 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Assertion Supported
Pondera Holdings purchased exactly 50% of Whisker in 2019
“They actually bought 50% exactly. Of the company, and then Jacob and I own the other 50%.”
Brad Baxter May 5, 2025 ▶ 53:14 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Assertion Not checkable as stated
Baxter's father refinanced his home to invest $35,000 for 35% of Whisker
“And so for 35,000 dollars which they actually had to refinance their home to get the cash for that 35,000 dollars, he got 35% of the business.”
Brad Baxter May 5, 2025 ▶ 21:51 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Disclosure
Baxter self-funded Whisker's first five years with $350,000 from his consulting business
“At that time, I think I had dumped about 300 to 350,000 dollars into the business just to keep it alive. And that was all coming from the other business.”
Brad Baxter May 5, 2025 ▶ 33:23 Whisker/Litter-Robot: Brad Baxter
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