Whisker adopted early e-commerce out of necessity due to low profit margins
Brad Baxter · Whisker/Litter-Robot: Brad Baxter · May 5, 2025 · at 29:42
Brad Baxter is the founder and CEO of Whisker (maker of Litter-Robot). He is explaining the company's early distribution strategy in the early 2000s.
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“We were into e-commerce very early, just kind of by necessity due to the size of the product, and we didn't have a lot of margin in the product either.”
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