Baxter self-funded Whisker's first five years with $350,000 from his consulting business
Brad Baxter · Whisker/Litter-Robot: Brad Baxter · May 5, 2025 · at 33:23
Brad Baxter discusses the personal financial capital he funneled from his consulting business into Litter-Robot's parent company.
0:00 / 0:08exact quote · 8.2s
720p mp4 · rendered on demand · StarZero watermark
“At that time, I think I had dumped about 300 to 350,000 dollars into the business just to keep it alive. And that was all coming from the other business.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Brad Baxter
Competitor LitterMaid offered approximately $200,000 to buy the Litter-Robot patents
“One was from our, the competitor litter made. And if I recall, I think it was a number around 200,000 to buy the patents.”
Baxter: Automatic litter boxes require sifting waste rather than mechanical raking
“The litter maid was, and again, not to trash them or anything, but it was a very literal approach to the problem. But, It doesn't really break down into its functions and, you know, how can we best solve this problem? And that's what I tried to do. I tried to …”
Low early sales volume enabled vital product iteration for the Litter-Robot
“I mean, we would have certainly taken more volume if we could have gotten it, but it was kind of a blessing that the volumes were low because it allowed us to kind of take our time and learn and to adjust some things about the product.”
Baxter financed Litter-Robot retooling via supplier credit and a 12% loan
“Without a bank loan, without, you know, investors, I was actually able to retool the product by amortizing the cost of the tooling with one supplier that I worked with, and then I was able to take out a loan A two-year loan at 12% interest with another supplie…”