Bobbie

“And if we are building a legacy business, and we're doing this right, it will mean that we're going to be dealing with characters that are polarizing, it will mean we're going to be dealing with different administrations along the way, and our job is to remain…”

“I called my board. I'm going, look, here's a little bit of the dilemma. Most of them were like, this is crazy. Just keep the growth going. Like, these moments don't come around often. Like, great moment for the brand. But I went to bed that night, and I rememb…”

“I spoke to 64 investors. Every day I was on the phone making introductions, driving all across San Francisco with my baby bump, and pitching Bobby, and it, you know, the other things that happened during this period I hired a designer to develop the first look…”

“We'd hoped we would do around four million, and we ended up doing, ah, 16.”

“No formula could replicate the magic that is breast milk.”

“And anyone who says before they launch that they're setting a forecast they believe is accurate is totally lying. You're going out on a hope and a whim that there will be good reception to this and it will take off.”

“And hopefully one day we're not as big as the Similacs and Infamils of the world, because I don't think anyone should be, but that ideally we're serving a good 10% of the market.”

“All of the early hires were women.”

“I still relied on my contract manufacturer to serve our essentially our demand for the next two years. And we went out of stock again in 24 for almost seven months.”

“And it takes companies like Bobby to gain more market share, because the reality is, even though I want to see a change, I'm not yet big enough to be able to serve WIC either.”

“Oh, I was able to test it on my own kids. And they all got different versions.”

“So we had an investor come forward that we had spoken to in the past as well, and they ended up funding the business another four million dollars, which allowed us to spend the next 18 months, get our product off the line at this facility and into the FDA.”

“And they issued a national recall. Right there and then. Issued a national recall of what was a pilot”

“Our first round of funding, I gave myself my first salary, which was, I think I paid myself less than 50,000 dollars.”

“First, it was 50,000, and then it went up to around 80, and then I ultimately ended up spending close to 200.”

“We only started selling it to San Francisco families, and we would personally go and deliver it. Remember, I remember very, we would have 93 customers.”