Modi: Bobbie is not yet large enough to serve WIC
Laura Modi · Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants · Aug 17, 2026 · at 1:07:27
Laura Modi, founder and CEO of Bobbie, explains why her startup cannot currently bid for or fulfill state contracts under the federal WIC program.
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“And it takes companies like Bobby to gain more market share, because the reality is, even though I want to see a change, I'm not yet big enough to be able to serve WIC either.”
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